- BCG: Blue Chips Drop Market Research Ball
Marketing Daily, Karlene Lukovitz - Monday, November 23, 2009
"Throwing a lot of money at a small research team leads ...
- Let's Eat: 5 Chains Target Nontraditional Retail
Marketing Daily, Karlene Lukovitz - Thursday, November 19, 2009
The joint strategic development initiative will enable the chains to bundle a ...
- 'I Can't Believe' Launches Musical Extravaganza
Marketing Daily, Karlene Lukovitz - Wednesday, November 18, 2009
The "Turn the Tub Around" campaign, starring "Will & Grace" actress Meg ...
- ConAgra Sponsors Yahoo TV Clips Program
Marketing Daily, Karlene Lukovitz - Tuesday, November 17, 2009
The new partnership is the first that ConAgra has developed "with ...
- Nestlé Waters Stresses Regional Brands' Sourcing
Marketing Daily, Karlene Lukovitz - Monday, November 16, 2009
The TV commercial's Poland Spring, Arrowhead and Deer Park versions rolled o ...
- Biggest Supply Chain Savings Go Unaddressed
Marketing Daily, Karlene Lukovitz - Monday, November 16, 2009
Nearly half the respondents to a CMO Council survey said that th ...
- NPD: Microwave Use Up, Cooking Down
Marketing Daily, Karlene Lukovitz - Friday, November 13, 2009
According to NPD's food industry market research, Americans used their microwave ove ...
- Del Monte's College Inn Gets Steamed Up
Marketing Daily, Karlene Lukovitz - Thursday, November 12, 2009
The effect was designed to make the viewer have an almost viscer ...
- Starbucks' Financial Performance Perking Up
Marketing Daily, Karlene Lukovitz - Tuesday, November 10, 2009
The company also announced an agreement with Subway to feature Starbucks' Seattle ...
- McD's U.S. Sales Dip Slightly, Rise 3.3% Globally
Marketing Daily, Karlene Lukovitz - Monday, November 9, 2009
McDonald's nevertheless continued to outpace the performance of the QSR industry ...
- Land O'Lakes Launches Multilevel Hunger Relief Program
Marketing Daily, Karlene Lukovitz - Friday, November 6, 2009
Land O'Lakes has launched a multilevel -- local, national and global ...
- Good Earth Brews Donations, Online Voters Pick Charities
Marketing Daily, Karlene Lukovitz - Friday, November 6, 2009
Good Earth will donate half of its after-tax profits from sales ...
- Huge Patrón Manhattan Billboard Salutes Yankees
Marketing Daily, Karlene Lukovitz - Thursday, November 5, 2009
Patrón Tequila is using a 225-foot-tall billboard in mid-Manhattan to congratulate t ...
- Kraft Net Revenues Decline, But '09 Guidance Raised
Marketing Daily, Karlene Lukovitz - Wednesday, November 4, 2009
Kraft Foods Inc.'s Q3 '09 net revenues declined 5.7% to $9.8 billio ...
- Mrs. Freshley's Using Facebook To Pick Persona
Marketing Daily, Karlene Lukovitz - Tuesday, November 3, 2009
Mrs. Freshley's, a snack cakes brand from Flowers Foods, may sound quain ...
- GMA Study: Shopper Marketing Still Siloed
Marketing Daily, Karlene Lukovitz - Tuesday, November 3, 2009
Shopper marketing continues to grow in importance for CPGs and retailers, b ...
- Starbucks Rewards Change Signals Strategy Shift
Marketing Daily, Karlene Lukovitz - Monday, November 2, 2009
Starbucks' decision to merge its year-old, $25-per-year Gold rewards card and i ...
- Sara Lee Deli Fights Hunger With Twitter Feed
Marketing Daily, Karlene Lukovitz - Monday, November 2, 2009
A cause marketing effort by Sara Lee Deli seeks to attract n ...
- Facebook Sampling, Research Works For Splenda Mist
Marketing Daily, Karlene Lukovitz - Saturday, October 31, 2009
Splenda saw better-than-expected results from using a Facebook page dedicated to i ...
- Martha Stewart Promos Mars' Dove Chocolate
Marketing Daily, Karlene Lukovitz - Friday, October 30, 2009
Stewart will "raise awareness of the brand's promise and commitment to 10 ...
- 'What Is Southern Comfort?' Campaign Rolls Out
Marketing Daily, Karlene Lukovitz - Wednesday, October 28, 2009
The ads bring together elements known to appeal to the "attention-depleted" you ...
- Rising Loyalty Scores Good News For QSRs
Marketing Daily, Karlene Lukovitz - Tuesday, October 27, 2009
This rapid rise appears to have been driven in part by aggressiv ...
- Quiznos Sweepstakes Drives Online, TV Synergy
Marketing Daily, Karlene Lukovitz - Friday, October 23, 2009
The point is to direct attention to the "hot" aspect of t ...
- Martha Stewart, Hain Partner On Natural Foods
Marketing Daily, Karlene Lukovitz - Friday, October 23, 2009
Branding expert Laura Ries of Ries & Ries thinks the turkey li ...
- Pepsi China Challenge Pulls 34 Million Entries
Marketing Daily, Karlene Lukovitz - Thursday, October 22, 2009
The promotion theme was also carried over into Pepsi's latest television commerci ...
- Starbucks' Via: Off Brand But On Target?
Marketing Daily, Karlene Lukovitz - Tuesday, October 20, 2009
Consultant Michael Stone questions the conclusion that next month's launch will hu ...
- FDA Scrutinizing Nutrition Labeling Systems
Marketing Daily, Karlene Lukovitz - Tuesday, October 20, 2009
FDA Commissioner Margaret Hamburg specifically pointed out that some of the foo ...
- P&G Exec: Innovation Needs To Be Purpose-Driven
Marketing Daily, Karlene Lukovitz - Monday, October 19, 2009
P&G exec Melanie L. Healey emphasized the importance of putting in pla ...
- Ethnic Foods To Grow 20% By 2014
Marketing Daily, Karlene Lukovitz - Friday, October 16, 2009
Population growth has driven steady growth for ethnic foods since 2004, t ...
- Private Label Candy Loses Share At Halloween
Marketing Daily, Karlene Lukovitz - Friday, October 16, 2009
One reason is that private label candy has not been able ...