- McDonald's Surprising 24 'Do Gooders' On Leap Day
Marketing Daily, Karlene Lukovitz - Monday, February 29, 2016
Now, to cap off the month -- and celebrate Leap Day ...
- BelVita Promotes 'Steady Energy' For All (Including Fitness Buffs)
Marketing Daily, Karlene Lukovitz - Friday, February 26, 2016
Each video includes three different vignettes showing different ways that people beha ...
- NBCUx's Extension To Linear TV: Some Early Reactions
Audience Buying Insider, Karlene Lukovitz - Friday, February 26, 2016
This week, NBCUniversal made a splash by announcing the extension of NBCU ...
- Chicken Of The Sea Contest Urges New Activities -- Some Not Involving Seafood
Marketing Daily, Karlene Lukovitz - Thursday, February 25, 2016
The contest is intended to offer consumers "tangible, easy ways to embra ...
- Martell Package Becomes Google Cardboard To View Mobile 360-Degree VR Experience
Marketing Daily, Karlene Lukovitz - Wednesday, February 24, 2016
Players take control of an animated "swift bird" image (Martell House's symbol ...
- Bottled Water Sales Set Record In 2015
Marketing Daily, Karlene Lukovitz - Tuesday, February 23, 2016
To attract more price-conscious consumers, premium brands should stress the "sophistication" a ...
- Eight O'Clock Dramatizes The 'Secrets' Of Whole-Bean Coffee
Marketing Daily, Karlene Lukovitz - Monday, February 22, 2016
The campaign uses playful hyperbole to reveal a big "secret": Coffee love ...
- Bumble Bee Promotes Premium Albacore For Home Cooks
Marketing Daily, Karlene Lukovitz - Friday, February 19, 2016
The voiceover declares that "not all tuna is created equal," and describ ...
- comScore Intros Cross-Platform TV Measurement, Taking On Nielsen
Audience Buying Insider, Karlene Lukovitz - Friday, February 19, 2016
comScore will begin offering a cross-platform measurement system spanning traditional TV, over-the-t ...
- Denny's Offers Branded Merch To 'Grand Slams' Video Viewers
Marketing Daily, Karlene Lukovitz - Thursday, February 18, 2016
Denny's is looking to build on the audience success of its "Gra ...
- Snickers Satirizes Retouching In 'SI' Swimsuit Issue Ad
Marketing Daily, Karlene Lukovitz - Wednesday, February 17, 2016
In the latest in its "You're Not You When You're Hungry" campaig ...
- Simplification Of Meals Among Food Makers' Challenges
Marketing Daily, Karlene Lukovitz - Tuesday, February 16, 2016
One- and two-dish meals are on the rise at the expense ...
- Red Baron Salutes Family Pizza Night Over The Decades
Marketing Daily, Karlene Lukovitz - Monday, February 15, 2016
While the clothing styles have changed, parents are still telling "cheesy" joke ...
- Brand Keys CLEI 2016: Consumers Raise Engagement And Loyalty Bar Once Again
Marketing Daily, Karlene Lukovitz - Monday, February 15, 2016
This year's Brand Keys CLEI results again show a widening gap betwe ...
- Digital Media's Consumption Growth Slowing; So Is Traditional's Decline
Audience Buying Insider, Karlene Lukovitz - Friday, February 12, 2016
Digital media's consumption growth rate in the U.S. continued to slow la ...
- Jagermeister Produces 12-Part Video Series For EDM Festivals
Marketing Daily, Karlene Lukovitz - Thursday, February 11, 2016
The campaign will begin on Feb. 11, starting with a "sizzle ree ...
- Cinnabon Offers Free Coffee, Sweeps For 'Better Call Saul' Kickoff
Marketing Daily, Karlene Lukovitz - Wednesday, February 10, 2016
In the second season of the show, now a big hit, Sa ...
- BelVita Aids Ladder Climbers With Fake British Accent Lessons
Marketing Daily, Karlene Lukovitz - Tuesday, February 9, 2016
The humorous premise of the "British Businessman" campaign is that Americans a ...
- Doritos' 'Crash' Contest Runner-Up Out-Ad-Meters $1M Winner
Marketing Daily, Karlene Lukovitz - Monday, February 8, 2016
Doritos' winning "Crash the Super Bowl" ad, chosen by consumer voting ...
- CPGs Are Big Game Winners Off The Field
Marketing Daily, Karlene Lukovitz - Friday, February 5, 2016
The NFL and lucky football pool bettors aren't the only ones th ...
- Party On: The Super Bowl's OOH And Streaming Bonanzas
Audience Buying Insider, Karlene Lukovitz - Friday, February 5, 2016
This year, brands paying up to $5 million for broadcasting a 30-seco ...
- Doritos To 'Crash the Second Screen' During Super Bowl
Marketing Daily, Karlene Lukovitz - Thursday, February 4, 2016
The new contest is designed to engage people in a way th ...
- Mountain Dew Creates Hybrid Creature For Super Bowl Spot
Marketing Daily, Karlene Lukovitz - Wednesday, February 3, 2016
While remarkable cross-breeding and cloning feats are no longer headline news, Mounta ...
- James Harden Gets Weird On TV, Social, For Trolli
Marketing Daily, Karlene Lukovitz - Tuesday, February 2, 2016
The Houston Rockets' James Harden -- and his famed beard -- a ...
- Preliminary Injunctions Restrain Chobani's Competitor-Critical Ads
Marketing Daily, Karlene Lukovitz - Monday, February 1, 2016
U.S. District Judge David Hurd said Chobani "is free to continue ...