- Olive Garden Branding Spot Celebrates Family With Original Song
Marketing Daily, Karlene Lukovitz - Wednesday, August 31, 2016
This is considered the first "brand equity" ad for Olive Garden fr ...
- Dr Pepper Campaign Features 'Larry Culpepper' On College Football Roadshow
Marketing Daily, Karlene Lukovitz - Tuesday, August 30, 2016
TV ads will air throughout the season on ESPN, ABC, CBS, F ...
- Pizza Hut Boxes Feature Playable Flick Football Field
Marketing Daily, Karlene Lukovitz - Monday, August 29, 2016
Pizza Hut is also launching a "Flick Football Challenge" game inviting fa ...
- Taco Bell Video Series Features Scholarship Winners' Content
Marketing Daily, Karlene Lukovitz - Friday, August 26, 2016
The scholarship committee selected the first 20 recipients, or "Charter Class," w ...
- Premium Programmatic? Don't Hold Your Breath
Audience Buying Insider, Karlene Lukovitz - Friday, August 26, 2016
While the television inventory available through programmatic buying has indisputably broadened ...
- Juicy Juice Runs Sweeps, In-Store Events With Macy's
Marketing Daily, Karlene Lukovitz - Thursday, August 25, 2016
As part of its ongoing "Perfect Fit" marketing campaign, the kids' beverag ...
- Pepsi Launches Sound Drop Music Platform For Emerging Artists
Marketing Daily, Karlene Lukovitz - Wednesday, August 24, 2016
During this weekend's MTV Video Music Awards, Lukas Graham, Alessia Cara a ...
- Honey Bunches Of Oats Embraces Pop Culture, Latest Platforms
Marketing Daily, Karlene Lukovitz - Wednesday, August 24, 2016
The campaign targets both mainstream and Hispanic audiences, and aims primarily ...
- Jack Link's, Chunky Soups Draft NFL Stars For New Ads
Marketing Daily, Karlene Lukovitz - Monday, August 22, 2016
In one of several 30- and 15-second spots from Carmichael Lynch, Sasquat ...
- Dole Dippers Partners With Gilt As Part Of Positioning Shift
Marketing Daily, Karlene Lukovitz - Friday, August 19, 2016
Dole Dippers' marketing strategy reflects a shift toward creative stressing "premium indulgenc ...
- Connected TV, Data Come To The Aid Of The Parties
Audience Buying Insider, Karlene Lukovitz - Friday, August 19, 2016
Firms that manage databases on each side of the political aisle announc ...
- Wholly Guacamole Hosts Musical Talent Search Culminating In Festival
Marketing Daily, Karlene Lukovitz - Thursday, August 18, 2016
The winner will be the opening act for a concert featuring nation ...
- Denny's Runs Animated Facebook Live Events
Marketing Daily, Karlene Lukovitz - Wednesday, August 17, 2016
Denny's has morphed the concept by running what the team believes ...
- Progress In Leveraging Consumer Insights Remains 'Glacial'
Marketing Daily, Karlene Lukovitz - Tuesday, August 16, 2016
In a 2009 benchmark study, the Boston Consulting Group found just 1 ...
- Mtn Dew Running Biggest 'Outdoors' Campaign Ever
Marketing Daily, Karlene Lukovitz - Monday, August 15, 2016
The national retail sweeps, which is being featured on the camo packagi ...
- San Francisco Campaign Aims To Make Composting Aspirational
Marketing Daily, Karlene Lukovitz - Friday, August 12, 2016
The solution, to link composting with the "foodie" lifestyle, is based ...
- Let The Games Begin: TV's Revolution Plays Out Before Our Eyes
Audience Buying Insider, Karlene Lukovitz - Friday, August 12, 2016
NBC's press briefing on August 11 -- Day 6 of the R ...
- Quaker Jumps On Instagram Stories
Marketing Daily, Karlene Lukovitz - Thursday, August 11, 2016
"We have tons of overnight oats recipes on our site already, a ...
- SkinnyPop Pushes 'Simple' Message In Its First Video Ads
Marketing Daily, Karlene Lukovitz - Wednesday, August 10, 2016
In addition to YouTube, the videos will be promoted on SkinnyPop's own ...
- Bojangles Commits Random Acts of Chicken
Marketing Daily, Karlene Lukovitz - Tuesday, August 9, 2016
In one of the unscripted, unannounced happenings, 180 Big Bo Boxes containi ...
- Subway Debuts #SearchforBetter Campaign; Updates Logo
Marketing Daily, Karlene Lukovitz - Monday, August 8, 2016
The new campaign takes a decidedly more emotional approach to conveying th ...
- SoBe Throws 21st Birthday Vegas Bash With Charli XCX
Marketing Daily, Karlene Lukovitz - Monday, August 8, 2016
PepsiCo's SoBe beverages brand is throwing itself a 21st birthday party ...
- Local Programmatic TV: All of National's Challenges ... And More
Audience Buying Insider, Karlene Lukovitz - Friday, August 5, 2016
A BIA/Kelsey report released this week forecasts that local PTV will sta ...
- New Blue Moon Spots Star Chef Roy Choi, Indie Band Family of the Year
Marketing Daily, Karlene Lukovitz - Thursday, August 4, 2016
In March, Blue Moon replaced its "Artfully Crafted" tagline and creative wi ...
- Vermont To Pursue GMO Fight In Regulatory, Not Legal, Arena
Marketing Daily, Karlene Lukovitz - Wednesday, August 3, 2016
While most mainstream food makers and food retailers are celebrating the passa ...
- Facebook Touts Jack In The Box's Canvas Results
Marketing Daily, Karlene Lukovitz - Tuesday, August 2, 2016
"[The campaign] was one of our largest campaigns of the year, ...
- Wingstop Holds First Live Auctions On Periscope
Marketing Daily, Karlene Lukovitz - Monday, August 1, 2016
To mark National Chicken Wing Day (July 29), fast-casual chicken chain Wingst ...