- Jack Daniel's Celebrates Its Unique Hometown With Videos
Marketing Daily, Karlene Lukovitz - Friday, September 30, 2016
The anthem ends with: "This is our town. For 150 years, t ...
- A Big Week For Local TV, Both PTV And Traditional
Audience Buying Insider, Karlene Lukovitz - Friday, September 30, 2016
Videa, the Cox Media Group supply-side platform, announced its official launch th ...
- Jack in the Box Springs Baby News To Promote New 'Brunchfast' Menu
Marketing Daily, Karlene Lukovitz - Thursday, September 29, 2016
Launching a menu featuring "craveable" items like the Bacon & Egg Chick ...
- FDA Opens Comment Period On Redefining 'Healthy' For Food Labeling
Marketing Daily, Karlene Lukovitz - Wednesday, September 28, 2016
The agency also released guidance saying that during the reevaluation process, ...
- Doritos Uses Empty Bags To Nudge Young Adults To Vote
Marketing Daily, Karlene Lukovitz - Tuesday, September 27, 2016
Starting today, National Voter Registration Day, the Frito-Lay brand that positions itse ...
- Nesquik Spoofs Sports Ads For Adult Protein Drink Launch
Marketing Daily, Karlene Lukovitz - Monday, September 26, 2016
Specifically, the brand is going after a new segment for protein drink ...
- Chobani Picks First Start-ups For New Incubator Program
Marketing Daily, Karlene Lukovitz - Friday, September 23, 2016
Each will receive a $25,000 development grant, as well as training a ...
- Forrester Analyst: Don't Call It 'Programmatic' TV
Audience Buying Insider, Karlene Lukovitz - Friday, September 23, 2016
The television advertising business is "at long last" beginning to see so ...
- Popular Cheetos Museum Promo Rejiggered For Halloween
Marketing Daily, Karlene Lukovitz - Thursday, September 22, 2016
A "Cheetos Museum" contest run over the summer proved a big h ...
- New Chipotle Ads Confront Food Safety Head-On
Marketing Daily, Karlene Lukovitz - Wednesday, September 21, 2016
Chipotle will be running digital ads that drive consumers to its si ...
- Fairlife Videos Star Coaching Legend Harbaugh And Family
Marketing Daily, Karlene Lukovitz - Tuesday, September 20, 2016
The videos show Jim Harbaugh analyzing and passionately expressing approval of vid ...
- Brisk Runs Creative 'Accelerator' Contest For Hispanic Heritage Month
Marketing Daily, Karlene Lukovitz - Monday, September 19, 2016
Five winners will receive trips to Long Beach, California for ComplexCon, taki ...
- Caribou Coffee Video Project Helps Fight Breast Cancer
Marketing Daily, Karlene Lukovitz - Monday, September 19, 2016
In addition, for every cup of Amy's Blend purchased on National Coff ...
- Direct Response PTV Options Continue To Expand
Audience Buying Insider, Karlene Lukovitz - Friday, September 16, 2016
Some industry players have noted that use of programmatic TV is like ...
- Tony Gets Makeover For Live Gigs, Looks Gr-r-eat!
Marketing Daily, Karlene Lukovitz - Thursday, September 15, 2016
The new campaign reflects an insight that tweens often doubt themselves a ...
- Budweiser, Pernod Brands Launch Safe Transportation Programs
Marketing Daily, Karlene Lukovitz - Wednesday, September 14, 2016
On Sept.16, Global Beer Responsible Day, Budweiser and Lyft are launching ...
- General Mills Sponsors Live Weekly Yahoo Esports Show
Marketing Daily, Karlene Lukovitz - Tuesday, September 13, 2016
Reese's Puffs will also run branded segments during Yahoo Esports' coverage ...
- Mellow Mushroom's College Football TV Spots Spoof Drug Ads
Marketing Daily, Karlene Lukovitz - Monday, September 12, 2016
The signature :30, "Cravings," asks, "Do you suffer from irritability, boredom, a ...
- Bud Light Kicks Off NFL With 75-Second #MyTeamCan Spot
Marketing Daily, Karlene Lukovitz - Friday, September 9, 2016
The ad, from the brand's lead creative agency, Wieden + Kennedy, w ...
- Networks Aren't The Only Ones Apprehensive About PTV
Audience Buying Insider, Karlene Lukovitz - Friday, September 9, 2016
When it comes to hurdles on the way to broad implementation ...
- Mondelez's Revenge: Oreo Chocolate Bars Coming To U.S.
Marketing Daily, Karlene Lukovitz - Thursday, September 8, 2016
In October, Mondelez will begin selling its Milka Oreo chocolate bars ...
- Dos Equis Unveils New 'Most Interesting Man,' Interactive Plans
Marketing Daily, Karlene Lukovitz - Wednesday, September 7, 2016
Dos Equis and Havas New York, which also created the hugely popul ...
- Kids Prepare Mom For Back To School In Oscar Mayer Video
Marketing Daily, Karlene Lukovitz - Tuesday, September 6, 2016
In addition to the long-form version on YouTube, a 30-second version wi ...
- M&M's Offers Staerk-Designed Anniversary Bags
Marketing Daily, Karlene Lukovitz - Monday, September 5, 2016
Mars Chocolate North America partnered with fashion designer Camilla Staerk to crea ...
- Initiative's Bosetti On Today's Television Trade-Offs
Audience Buying Insider, Karlene Lukovitz - Friday, September 2, 2016
Television has never before presented such a mixed bag of complex n ...
- Lavazza, Agassi Launch Global Brand Rep Deal At U.S. Open
Marketing Daily, Karlene Lukovitz - Friday, September 2, 2016
Lavazza took out-of-home ads in key locations in New York City. T ...