- Bud Pre-Releases Immigrant-Themed Super Bowl Spot
Marketing Daily, Karlene Lukovitz - Tuesday, January 31, 2017
"This commercial shows the start of Budweiser's journey, and while it ...
- M&M's Teams With KAWS For Anniversary VR Video
Marketing Daily, Karlene Lukovitz - Monday, January 30, 2017
The nearly five-minute VR video, which is posted on M&M's' YouTube pa ...
- Heinz Petitions To Make Super Bowl Monday A National Holiday
Marketing Daily, Karlene Lukovitz - Monday, January 30, 2017
The petition is being promoted through a two-minute-plus video on YouTube a ...
- Wendy's' First Super Bowl Ad Takes On Rivals' Frozen Beef
Marketing Daily, Karlene Lukovitz - Monday, January 30, 2017
The company realized it had work to do on the never-frozen messagi ...
- 'It Must Be The Philly' Debuts In U.S.
Marketing Daily, Karlene Lukovitz - Friday, January 27, 2017
The viewer wonders why office workers seem psyched about being called in ...
- Better Targeting Driving Accelerated Local Spend By National Advertisers
Audience Buying Insider, Karlene Lukovitz - Friday, January 27, 2017
Enhanced targeting capabilities are driving accelerated investment by national marketers in loc ...
- Hidden Valley Gets Real In First Positioning Shift In A Decade
Marketing Daily, Karlene Lukovitz - Thursday, January 26, 2017
The new Hidden Valley brand positioning reflects the reality that many consume ...
- Favre Stars in B-Dubs' Multichannel Pre-Super Bowl Campaign
Marketing Daily, Karlene Lukovitz - Wednesday, January 25, 2017
The tongue-in-cheek campaign includes a 30-second TV spot in which Brett Favr ...
- Yoplait 'Recreates Childhood' For Revival Of Custard Line
Marketing Daily, Karlene Lukovitz - Tuesday, January 24, 2017
The updated line is intended to recreate the taste and texture th ...
- Bud Light Unveils First 'Famous Among Friends' Ad
Marketing Daily, Karlene Lukovitz - Monday, January 23, 2017
The first Bud Light ad in the new, long-term creative platform end ...
- Trolli Unleashes 'Beardsketball,' Using Snapchat Spectacles
Marketing Daily, Karlene Lukovitz - Friday, January 20, 2017
Beardsketball players will be asked to wear Snapchat Spectacles to allow fa ...
- Empower's Michele Toller On PTV's Promise, Hang-ups
Audience Buying Insider, Karlene Lukovitz - Friday, January 20, 2017
Michele Toller, Empower MediaMarketing's VP, offline investment and activation, uses a n ...
- Ryan Lochte Makes 'Clean Start' For PowerBar
Marketing Daily, Karlene Lukovitz - Thursday, January 19, 2017
PowerBar, which helped pioneer the energy bar category three decades ago, ...
- Neil Patrick Harris Hypnotizes In Latest Heineken Light Ad
Marketing Daily, Karlene Lukovitz - Tuesday, January 17, 2017
"They said it was impossible to hypnotize you," he says, but th ...
- Big Red Cooks Up Sales Via BBQ Promo, Weber Sponsorship
Marketing Daily, Karlene Lukovitz - Monday, January 16, 2017
In participating stores, Big Red saw a 15.7% increase in dollar sal ...
- Canada Dry TV Spots Urge Gen Y To 'Relax Harder'
Marketing Daily, Karlene Lukovitz - Saturday, January 14, 2017
The campaign also includes cocktail recipes and interactive content from The Richar ...
- Media All Star: Josh Engroff
MediaPost All Stars, Karlene Lukovitz - Wednesday, January 4, 2017
While digital media startups are hardly rare, it's probably safe to s ...
- Addressable's Lure Includes 'Halo' Dynamics Exploration
Audience Buying Insider, Karlene Lukovitz - Friday, January 13, 2017
Many Eicoff clients are eager to explore the potential of both addressab ...
- Jim Beam Parent Beam Suntory, Chicago Cubs Ink Multi-Year Deal
Marketing Daily, Karlene Lukovitz - Thursday, January 12, 2017
Jim Beam will have long-term naming rights to a new, private cl ...
- Adam Driver to Star In Snickers Super Bowl Ad
Marketing Daily, Karlene Lukovitz - Wednesday, January 11, 2017
Snickers says the ad will be part of an integrated campaign " ...
- Lay's Revives 'Do Us a Flavor,' With A Twist
Marketing Daily, Karlene Lukovitz - Tuesday, January 10, 2017
This time, along with their new-flavor idea, contestants who hope to w ...
- Mountain Dew Debuts Mobile-First Global Campaign, Packaging
Marketing Daily, Karlene Lukovitz - Monday, January 9, 2017
The new campaign's tagline, "There's No Feeling Like Doing," alludes to t ...
- Panera Touts 100%-Clean Milestone, Ups 2017 Budget
Marketing Daily, Karlene Lukovitz - Monday, January 9, 2017
In recent times and going forward, earned media are being given ...
- Marketing All Star: Linda Boff
MediaPost All Stars, Karlene Lukovitz - Thursday, January 5, 2017
GE prides itself on its disruptive, experimental culture -- and that go ...
- The Trials And Rewards Of Navigating Walled Gardens
Audience Buying Insider, Karlene Lukovitz - Friday, January 6, 2017
Refusing to buy into walled gardens is hardly a realistic or wi ...
- Coca-Cola Sued Over Soda Marketing Messages
Marketing Daily, Karlene Lukovitz - Thursday, January 5, 2017
Coke's video notes that the "140 happy calories" in 12 ounces c ...
- El Pollo Loco Celebrates Its East L.A. Roots
Marketing Daily, Karlene Lukovitz - Thursday, January 5, 2017
The creative captures El Pollo's origins in "the vibrant Latino heart ...
- Starbucks On Track To Be Bigger Than McDonald's, Says Analyst
Marketing Daily, Karlene Lukovitz - Thursday, January 5, 2017
Starbucks' premium Reserve brand could eventually generate $3 billion in annual sale ...
- RTD Tea, Coffee Lead 2016's Biggest Growth Categories
Marketing Daily, Karlene Lukovitz - Tuesday, January 3, 2017
These beverages, which include kombucha and other cold-brewed varieties, "allow consumers ...
- Another Year Of Upheaval For Food, Beverages, Restaurants
Marketing Daily, Karlene Lukovitz - Tuesday, January 3, 2017
More than ever, consumers equated "clean" and fresh ingredients with healthfulness. Tha ...