- Big Brands Currently Building Interest and Educating with Advergames
Online Media Daily, Kate Kaye - Wednesday, December 18, 2002
When the hottest videogame around is a decidedly mature title like Gra ...
- Internet Ad Revenue Report Shows Industry Plugging Away in Q3
Online Media Daily, Kate Kaye - Wednesday, December 18, 2002
The online ad industry can take comfort in the old adage: sl ...
- Online Ad Spending to Lead the Way in Total Media Rise for 2003
Online Media Daily, Kate Kaye - Tuesday, December 17, 2002
Are advertisers finally beginning to loosen their ad budget belts? eMarketer’s Med ...
- Atlas DMT's Online Planning Tool Speaks to Traditional Advertisers
Online Media Daily, Kate Kaye - Monday, December 16, 2002
If there’s one thing that deters traditional advertisers from spending more onlin ...
- MTV Networks Makes the Most of Data through Customized Reports
Online Media Daily, Kate Kaye - Thursday, December 12, 2002
The online audit debate is far from settlement. For some in t ...
- ABCi Members - Only Decision Stirs Online Audit Debate
Online Media Daily, Kate Kaye - Wednesday, December 11, 2002
Audit Bureau of Circulations recently combined its offline and online media report ...
- Newly Proposed IAB Format Standards Snub Banners
Online Media Daily, Kate Kaye - Tuesday, December 10, 2002
The Interactive Advertising Bureau (IAB), has unveiled today its Universal Ad Packa ...
- Advergames Popular with Blue Chips, Branding Capabilities Disputed
Online Media Daily, Kate Kaye - Tuesday, December 10, 2002
There’s no shortage of contestants in the world of advergaming. And t ...
- New Web Beacon Guidelines Released
Online Media Daily, Kate Kaye - Friday, December 6, 2002
Online service providers take regulation into their own hands. ...
- Web Plays Big Role in Biz Purchases
Online Media Daily, Kate Kaye - Thursday, December 5, 2002
One Internet security firm has discovered that online ads not only ha ...
- FTC Warns eRetailers to Mind the Rules
Online Media Daily, Kate Kaye - Wednesday, December 4, 2002
The Bush administration isn’t the only part of the Federal government that ...
- Sunny Days for Online Weather Shed Light on Need for Measurement Consistency
Online Media Daily, Kate Kaye - Monday, December 2, 2002
Who’s number one in online weather? That’s a good question. Innovations ...