- Some Skeptical of DoubleClick Report's Proof of Online Ad Effectiveness
Online Media Daily, Kate Kaye - Friday, January 31, 2003
The latest ad serving report from DoubleClick indicates an increase in onli ...
- Forbes.com Sees Promise of Paid Wireless Content
Online Media Daily, Kate Kaye - Wednesday, January 29, 2003
Paid content has become little more than an oxymoron as far ...
- Quality of Contextual Paid Search Listings Is Unproven
Online Media Daily, Kate Kaye - Monday, January 27, 2003
Recent search marketing offerings indicate a shift in paid search engine placeme ...
- Webcast Education Makes IT Consumers the Best Customers
Online Media Daily, Kate Kaye - Sunday, January 26, 2003
They’re pressed for time, deluged with product information, and their purchasing budg ...
- Yesmail Product Offers Three-Pronged Approach to Rescuing Email
Online Media Daily, Kate Kaye - Wednesday, January 22, 2003
The saviors of spam-tainted email marketing just might be its oft-neglected predecessor ...
- Clipstream Video CommFlash Ads To Enhance Pop-up Campaigns
Online Media Daily, Kate Kaye - Wednesday, January 22, 2003
Usage of full page, video enhanced ads could improve pop-up performance. ...
- Pop-up vs. Pop-under: Researchers See No Difference
Online Media Daily, Kate Kaye - Monday, January 20, 2003
What’s the difference between pop-unders and pop-ups? That depends on whom y ...
- Inventive Uses of Media and Interactivity Displayed in AdForum's Best of 2002
Online Media Daily, Kate Kaye - Monday, January 20, 2003
Troubled times for the ad industry spurred innovative uses of media la ...
- BMG Uses Proven Rich Media Email Recipe to Push Pre-Order Sales
Online Media Daily, Kate Kaye - Thursday, January 16, 2003
It’s a catch-22 situation: to sell its music, BMG must garner ...
- Flash Is Ready to Rumble as Java-Based Streaming Ad Technologies Struggle
Online Media Daily, Kate Kaye - Wednesday, January 15, 2003
Ongoing legal sparring between Java-inventor, Sun Microsystems, and Microsoft has created instabili ...
- Shift in Media Usage Drives NFL's Ad Sales and Traffic Boost
Online Media Daily, Kate Kaye - Tuesday, January 14, 2003
The NFL Internet Network of sites scored linebacker-sized leaps in site visito ...
- Sports Goes Mobile through Mazingo Deal with Fox Sports
Online Media Daily, Kate Kaye - Monday, January 13, 2003
The stereotypical sports fan stays glued to the tube or car radi ...
- Since Microsoft Snub, Jury's Still Out on Java-Based Streaming Ads
Online Media Daily, Kate Kaye - Thursday, January 9, 2003
Thanks to Java, the promise of distributing streaming audio and video a ...
- Deep Sea Exploration and Star Power Propel Discovery Campaign
Online Media Daily, Kate Kaye - Tuesday, January 7, 2003
Imagine consumers actually requesting a telemarketing call. Now imagine them requesting ...
- Ask Jeeves Axes Banners
Online Media Daily, Kate Kaye - Sunday, January 5, 2003
Who’d have thought one of the first online publishers to turn i ...
- Think-Tank Uses the Web to Influence Beltway Decision Makers
Online Media Daily, Kate Kaye - Thursday, January 2, 2003
What’s a good way to attract public policy decision makers when they’ ...