KEN LIEBESKIND
Writer, MediaPost

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  • CBS Leads The Way
    CBS's CSI ranked third in this week's Nielsen rankings and led t ...
  • What About the Future of Web Research?
    How will NetRatings acquisition of Jupiter Media Metrix transform Internet audience resear ...
  • A Bold Campaign For XP
    Much has been written about the way Sept. 11 has transformed advertisin ...
  • USA Today Plays Big Role In XP Launch
    One of the big winners in Microsoft Windows XP launch advertising ...
  • Microsoft Launches Windows XP
    The world's largest software company came to one of the world's large ...
  • CNET Introduces Impact Launch Units
    CNET Networks, which has been at the forefront of online advertising, ...
  • Take Me Out To The Ball Game
    Baseball fans around the country are looking forward to the upcoming Wor ...
  • Magazine Advertising Future Looks Dim
    "2002 Ad Turnaround: Likely or Long Shot?" was the theme of o ...
  • Ad Industry, Musicians Reach Agreement
    The ANA and the AAAA have reached agreement with the American Federati ...
  • Direct Marketing Industry Copes With Anthrax Scare
    The effect of last week's anthrax scare on the direct marketing indust ...
  • Weather on the Web
    Streaming weather has come to the Web. Weather.com and Accuweather.com are amo ...
  • Word of Mouth Online
    To promote a new book, a Sci Fi publisher tried an unusu ...
  • NBC, CBS Lead The Way
    NBC and CBS stayed on top of the heap in last week ...
  • Patriotic Ads Appealing To Viewers, Survey Says
    The terrorist attacks have transformed advertising to a certain extent, with advertise ...
  • Will You Open Your (Direct) Mail?
    People's increasing wariness of opening postal mail - a result of t ...
  • Web News Reading Habits Studied
    The aftermath of the terrorist attacks is a good time to understa ...
  • Survey Shows Promise
    The Association of National Advertisers Internet Advertising survey, released today, shows so ...
  • Tapping The Active Seniors Market
    Seventy-six million Americans over 50 earn almost $2 trillion annually. They're acti ...
  • Personalized Email - More Expensive, More Effective
    Email from Dynamics Direct/Los Angeles integrates all the rich media elements wi ...
  • From Home Plate to the Web
    You've seen their virtual ads behind home plate at baseball games, b ...
  • Long-Term Outlook Brightens for Ad Sales
    On the heels of his recently released downgraded ad spending projections f ...
  • Scatter Market Trickles In The Wake Of Attacks
    In the weeks before the terrorist attacks, the upfront market ended, whi ...
  • $313.2 Million Lost
    In a report issued today, Competitive Media Reporting says $313.2 million ...
  • The Irreverent Approach
    Mondo Media, the syndicator of online animation properties, has just launched ...