KEN LIEBESKIND

Writer , MediaPost

Results for June 2002
  • Script Buying Enhanced By DTC Ads
    The latest indication that Direct-to-Consumer drug advertising is working comes from Ipsos ...
  • Rich Media Lifts Brand Metric
    Rich media is twice as effective as gif/jpg campaigns in lifting a ...
  • Create A Surround Session, Win $50,000
    NYTimes.com introduced surround sessions last November and has had some success with ...
  • New Shows Make The Ratings
    Much has been said about the new shows that have been introduced ...
  • Yellow Pages Struggles To Find Agency Media Buyers
    It's not secret that Yellow Pages advertising is difficult for agencies to ...
  • Yellow Pages Grow While Other Media Tumble
    Okay, what is the only recession-proof medium? If you said yellow pages, ...
  • Webcasters Assail Fee Decision
    Internet radio took a tough punch yesterday when the Library of Congress ...
  • Cable Upfront Moving Ahead
    On the heels of a successful broadcast upfront, cable is holding its ...
  • Tiger, Shaq Pump Up NBC
    Sports proved to be the key to network success again last week, ...
  • Wal-Mart Launches Multimedia Campaign With Primedia
    This week, subscribers to Seventeen.com will receive EyeWonder video email blasts from ...
  • Arbitron Announces Portable People Meter Numbers
    Arbitron released the first TV and radio estimates from its Portable People ...
  • New Metric Marries Brand Awareness and Purchase Behavior
    Interactive agency Avenue A has established an exclusive agreement with online survey ...
  • Lakers, NBC Win
    Ratings for the NBA finals are down because the Lakers are blowing ...
  • Online Publishing Heats Up
    The air conditioning wasn’t working at the Online Publishers Association press function ...
  • Proposed Webcasting Royalty Fees On Hold
    Webcasters and members of Congress have teamed up to oppose the proposed ...
  • Family Friendly Shows Spur Big Upfront
    This year's upbeat upfront market has undoubtedly been helped by the Family ...
  • NBA Propels NBC
    With a 23 share/8.8 household/23.7 million viewers, the NBA playoffs might not ...
  • Peer-To-Peer Streaming To Be Measured By Arbitron
    ChainCast Networks, which is trying to popularize peer-to-peer streaming for Internet radio, ...
  • FutureTool: Not on a Tear: Electronic Tear Sheets
    For as long as there have been newspapers, tear sheets have been ...
  • Who does the deal?: How agencies handle cross-media packages
    he growth of cross-media advertising with AOL Time-Warner and other companies has ...
  • FutureTool: Visible World
    For advertisers, the ultimate promise of digital cable TV is the ability ...
  • FutureTool: iPoint
    You’ve seen their virtual ads behind home plate at baseball games on ...
  • Market Focus: Toy Story
    With sites dropping out and advertising falling, spending now comes primarily from ...
  • Hot Fun In The Summertime
    Everyone knows that Web traffic and advertising slow down in the summer, ...
  • Market Focus: Gambling Sites
    casinos may be illegal to operate in most of the U.S., ...