- Script Buying Enhanced By DTC Ads
Online Media Daily, Ken Liebeskind - Friday, June 28, 2002
The latest indication that Direct-to-Consumer drug advertising is working comes from Ips ...
- Rich Media Lifts Brand Metric
Online Media Daily, Ken Liebeskind - Thursday, June 27, 2002
Rich media is twice as effective as gif/jpg campaigns in lifting ...
- Create A Surround Session, Win $50,000
Online Media Daily, Ken Liebeskind - Thursday, June 27, 2002
NYTimes.com introduced surround sessions last November and has had some success wi ...
- New Shows Make The Ratings
Online Media Daily, Ken Liebeskind - Wednesday, June 26, 2002
Much has been said about the new shows that have been introduc ...
- Yellow Pages Struggles To Find Agency Media Buyers
Online Media Daily, Ken Liebeskind - Wednesday, June 26, 2002
It's not secret that Yellow Pages advertising is difficult for agencies ...
- Yellow Pages Grow While Other Media Tumble
Online Media Daily, Ken Liebeskind - Tuesday, June 25, 2002
Okay, what is the only recession-proof medium? If you said yellow page ...
- Webcasters Assail Fee Decision
Online Media Daily, Ken Liebeskind - Friday, June 21, 2002
Internet radio took a tough punch yesterday when the Library of Congre ...
- Cable Upfront Moving Ahead
Online Media Daily, Ken Liebeskind - Thursday, June 20, 2002
On the heels of a successful broadcast upfront, cable is holding i ...
- Tiger, Shaq Pump Up NBC
Online Media Daily, Ken Liebeskind - Wednesday, June 19, 2002
Sports proved to be the key to network success again last wee ...
- Wal-Mart Launches Multimedia Campaign With Primedia
Online Media Daily, Ken Liebeskind - Wednesday, June 19, 2002
This week, subscribers to Seventeen.com will receive EyeWonder video email blasts fr ...
- Arbitron Announces Portable People Meter Numbers
Online Media Daily, Ken Liebeskind - Tuesday, June 18, 2002
Arbitron released the first TV and radio estimates from its Portable Peop ...
- New Metric Marries Brand Awareness and Purchase Behavior
Online Media Daily, Ken Liebeskind - Friday, June 14, 2002
Interactive agency Avenue A has established an exclusive agreement with online surv ...
- Lakers, NBC Win
Online Media Daily, Ken Liebeskind - Wednesday, June 12, 2002
Ratings for the NBA finals are down because the Lakers are blowi ...
- Online Publishing Heats Up
Online Media Daily, Ken Liebeskind - Tuesday, June 11, 2002
The air conditioning wasn’t working at the Online Publishers Association press functi ...
- Proposed Webcasting Royalty Fees On Hold
Online Media Daily, Ken Liebeskind - Monday, June 10, 2002
Webcasters and members of Congress have teamed up to oppose the propos ...
- Family Friendly Shows Spur Big Upfront
Online Media Daily, Ken Liebeskind - Friday, June 7, 2002
This year's upbeat upfront market has undoubtedly been helped by the Fami ...
- NBA Propels NBC
Online Media Daily, Ken Liebeskind - Wednesday, June 5, 2002
With a 23 share/8.8 household/23.7 million viewers, the NBA playoffs might n ...
- Peer-To-Peer Streaming To Be Measured By Arbitron
Online Media Daily, Ken Liebeskind - Wednesday, June 5, 2002
ChainCast Networks, which is trying to popularize peer-to-peer streaming for Internet radi ...
- FutureTool: Not on a Tear: Electronic Tear Sheets
Media Magazine, Ken Liebeskind - Friday, June 21, 2002
For as long as there have been newspapers, tear sheets have be ...
- Hot Fun In The Summertime
OMMA Magazine, Ken Liebeskind - Friday, June 21, 2002
Everyone knows that Web traffic and advertising slow down in the summe ...
- Who does the deal?: How agencies handle cross-media packages
OMMA Magazine, Ken Liebeskind - Thursday, June 13, 2002
he growth of cross-media advertising with AOL Time-Warner and other companies h ...
- Market Focus: Toy Story
OMMA Magazine, Ken Liebeskind - Thursday, June 13, 2002
With sites dropping out and advertising falling, spending now comes primarily fr ...
- Market Focus: Gambling Sites
OMMA Magazine, Ken Liebeskind - Thursday, June 13, 2002
casinos may be illegal to operate in most of the U.S ...
- FutureTool: Visible World
OMMA Magazine, Ken Liebeskind - Thursday, June 13, 2002
For advertisers, the ultimate promise of digital cable TV is the abili ...
- FutureTool: iPoint
OMMA Magazine, Ken Liebeskind - Friday, June 7, 2002
You’ve seen their virtual ads behind home plate at baseball games ...