- Where Are We Now? 3 Mighty Principles of Search Today
Online Spin, Kendall Allen - Monday, December 22, 2008
Search has been a very trusted friend to the digital marketer f ...
- Business Is Personal: A Lens On Value Over Time
Online Spin, Kendall Allen - Monday, December 15, 2008
Most of us take stock this time of year. At minimum, ...
- Above And Below The Line: A Brief Look At Speculation
Online Spin, Kendall Allen - Monday, December 8, 2008
As a communicator, I always appreciate the deepening quality of conversation ov ...
- On Media And Marketing: The Buying Side Of Laughing and Crying
Online Spin, Kendall Allen - Monday, December 1, 2008
As we guide our businesses in today's market, and new relationships a ...
- I Should Be Marketing -- But, Just Call Me 'Agency'
Online Spin, Kendall Allen - Monday, November 24, 2008
How we identify ourselves is fundamental in life. As we move abo ...
- The Lens On Measurement: Fish-eyed Or Wide?
Online Spin, Kendall Allen - Monday, November 17, 2008
The current economic climate has heightened the tension within any conversation ...
- Your Strategy RULES -- But, How Practical Is Your Tactical?
Online Spin, Kendall Allen - Monday, November 10, 2008
On our best game, we plan for business and get to marke ...
- Firepower For Convergence: The Connected Mom
Online Spin, Kendall Allen - Monday, November 3, 2008
With ad:tech upon us, I have been thinking about moms. That's rig ...
- Come On, Show Me: Adaptive Brand Personality In Times of Change
Online Spin, Kendall Allen - Monday, October 27, 2008
"Personality is an unbroken series of successful gestures." -- F. Scott Fitzgeral ...
- Sweating Our Options:The Life And Times Of Media Mix
Online Spin, Kendall Allen - Monday, October 20, 2008
On many personal and professional levels, we in the media business rememb ...
- Charts And Chops: What's Important For Digital Organizing?
Online Spin, Kendall Allen - Monday, October 13, 2008
How should we organize for digital marketing? I sometimes wonder how straig ...
- Do Awards Matter?
Online Spin, Kendall Allen - Monday, October 6, 2008
As marketing, media and creative professionals, we often examine our relationships wi ...
- Dinosaurs And Muses: What Blocks Or Inspires Digital Maturity?
Online Spin, Kendall Allen - Monday, September 29, 2008
Personally, we consume media by degrees big and small, adopting early a ...
- Quality Score As Captor: Our Willing Role In The Google Super-Equation
Online Spin, Kendall Allen - Monday, September 22, 2008
As the bar rises on the virtual science of ad relevancy, ...
- DECE And The Origins of Digital Chi
Online Spin, Kendall Allen - Monday, September 15, 2008
Reportedly, Reuters will publish a piece today whose hand was tipped acro ...
- Change Management In The Land Of Double-Truth: Relating To Carat In The News
Online Spin, Kendall Allen - Sunday, September 7, 2008
Most people agree that the recent, arguably sensational conveyance of Carat's plann ...
- Drivers Of The Digital Habit: Librarian Dreams, Self-Interest Or One-Upmanship?
Online Spin, Kendall Allen - Friday, August 22, 2008
During a recent conference, I heard Lee Siegel ruminate on the relationsh ...
- Co-conspirators: Demand And Influence The Soul Of Integrated Digital
Online Spin, Kendall Allen - Friday, August 15, 2008
We all know that the dynamics of consumer marketing perpetually shift. Th ...
- Primal Callings And The Ethos of Client Services
Online Spin, Kendall Allen - Friday, August 8, 2008
People who are known for their client work share some muscles a ...
- Don't Say New: Digital Delivers On What We are Calling 'Social Media'
Online Spin, Kendall Allen - Monday, August 4, 2008
It's common sentiment among the digiterati: social media is not new. T ...
- Nothing is Killing Anything: Musings On Digital And The Business Of News
Online Spin, Kendall Allen - Friday, August 1, 2008
For as long as I can remember, given my roots and pat ...
- Talking Agency Smack And The Seeds Of Real-Deal Change
Online Spin, Kendall Allen - Monday, July 21, 2008
Some mornings it's clear I've woken up in the bullpen of Cosmopolitan ...