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KENDALL ALLEN


Contact MediaPost Editorial
  • Where Are We Now? 3 Mighty Principles of Search Today
    Online Spin, Kendall Allen - Monday, December 22, 2008
    Search has been a very trusted friend to the digital marketer f ...
  • Business Is Personal: A Lens On Value Over Time
    Online Spin, Kendall Allen - Monday, December 15, 2008
    Most of us take stock this time of year. At minimum, ...
  • Above And Below The Line: A Brief Look At Speculation
    Online Spin, Kendall Allen - Monday, December 8, 2008
    As a communicator, I always appreciate the deepening quality of conversation ov ...
  • On Media And Marketing: The Buying Side Of Laughing and Crying
    Online Spin, Kendall Allen - Monday, December 1, 2008
    As we guide our businesses in today's market, and new relationships a ...
  • I Should Be Marketing -- But, Just Call Me 'Agency'
    Online Spin, Kendall Allen - Monday, November 24, 2008
    How we identify ourselves is fundamental in life. As we move abo ...
  • The Lens On Measurement: Fish-eyed Or Wide?
    Online Spin, Kendall Allen - Monday, November 17, 2008
    The current economic climate has heightened the tension within any conversation ...
  • Your Strategy RULES -- But, How Practical Is Your Tactical?
    Online Spin, Kendall Allen - Monday, November 10, 2008
    On our best game, we plan for business and get to marke ...
  • Firepower For Convergence: The Connected Mom
    Online Spin, Kendall Allen - Monday, November 3, 2008
    With ad:tech upon us, I have been thinking about moms. That's rig ...
  • Come On, Show Me: Adaptive Brand Personality In Times of Change
    Online Spin, Kendall Allen - Monday, October 27, 2008
    "Personality is an unbroken series of successful gestures." -- F. Scott Fitzgeral ...
  • Sweating Our Options:The Life And Times Of Media Mix
    Online Spin, Kendall Allen - Monday, October 20, 2008
    On many personal and professional levels, we in the media business rememb ...
  • Charts And Chops: What's Important For Digital Organizing?
    Online Spin, Kendall Allen - Monday, October 13, 2008
    How should we organize for digital marketing? I sometimes wonder how straig ...
  • Do Awards Matter?
    Online Spin, Kendall Allen - Monday, October 6, 2008
    As marketing, media and creative professionals, we often examine our relationships wi ...
  • Dinosaurs And Muses: What Blocks Or Inspires Digital Maturity?
    Online Spin, Kendall Allen - Monday, September 29, 2008
    Personally, we consume media by degrees big and small, adopting early a ...
  • Quality Score As Captor: Our Willing Role In The Google Super-Equation
    Online Spin, Kendall Allen - Monday, September 22, 2008
    As the bar rises on the virtual science of ad relevancy, ...
  • DECE And The Origins of Digital Chi
    Online Spin, Kendall Allen - Monday, September 15, 2008
    Reportedly, Reuters will publish a piece today whose hand was tipped acro ...
  • Change Management In The Land Of Double-Truth: Relating To Carat In The News
    Online Spin, Kendall Allen - Sunday, September 7, 2008
    Most people agree that the recent, arguably sensational conveyance of Carat's plann ...
  • Drivers Of The Digital Habit: Librarian Dreams, Self-Interest Or One-Upmanship?
    Online Spin, Kendall Allen - Friday, August 22, 2008
    During a recent conference, I heard Lee Siegel ruminate on the relationsh ...
  • Co-conspirators: Demand And Influence The Soul Of Integrated Digital
    Online Spin, Kendall Allen - Friday, August 15, 2008
    We all know that the dynamics of consumer marketing perpetually shift. Th ...
  • Primal Callings And The Ethos of Client Services
    Online Spin, Kendall Allen - Friday, August 8, 2008
    People who are known for their client work share some muscles a ...
  • Don't Say New: Digital Delivers On What We are Calling 'Social Media'
    Online Spin, Kendall Allen - Monday, August 4, 2008
    It's common sentiment among the digiterati: social media is not new. T ...
  • Nothing is Killing Anything: Musings On Digital And The Business Of News
    Online Spin, Kendall Allen - Friday, August 1, 2008
    For as long as I can remember, given my roots and pat ...
  • Talking Agency Smack And The Seeds Of Real-Deal Change
    Online Spin, Kendall Allen - Monday, July 21, 2008
    Some mornings it's clear I've woken up in the bullpen of Cosmopolitan
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