Krish Arvapally
Member since July 2009- Founder and Chief Technology Officer Mojiva, Inc.
- http://www.mojiva.com
- 136 Baxter Street
- New York New York
- 10013 USA
Articles by Krish All articles by Krish
- The Seven Myths Of Mobile Advertising in
Marketing Daily on
07/10/2009
The myths that surround mobile are holding back many brand marketers and publishers from leveraging it for a competitive advantage.
Comments by Krish All comments by Krish
- The Seven Myths Of Mobile Advertising
by
Krish Arvapally
(Marketing Daily on
07/10/2009)
Thanks Tamara for the input! I agree with your points. Especially, as you noted, using existing IAB 300x250 banners into full-screen home page screen takeovers for Mobile makes it even easier/faster to get started with advertising on mobile. And yes CTRs are even higher for user-engaging rich media ads. - Krish Arvapally, http://blog.mojiva.com.
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