- The Next Big Thing In Online Marketing? You May Be Looking At It
Online Media Daily, Larry Dobrow - Monday, December 29, 2003
Paid search dominated the online marketing headlines in 2003, with bushels ...
- Need To Reach The Super Elite? Take A Flyer With This Mag
MediaDailyNews, Larry Dobrow - Wednesday, December 24, 2003
Unless you've been lolling about Donald Trump's yacht or jet-setting to We ...
- 24/7 Reorganizes Media, Technology Group, Hopes to Facilitate 'One-Stop Shopping'
Online Media Daily, Larry Dobrow - Tuesday, December 23, 2003
Online marketing giant 24/7 Real Media has shuffled the upper ranks ...
- Jupiter Adds Extra Terrestrials: New Planet, Phones Home
Online Media Daily, Larry Dobrow - Saturday, December 20, 2003
Jupitermedia concluded a busy week on Friday by launching SmartPhoneToday.com, an additi ...
- After 45 Years, Mag Wants To Give New Meaning To 'Targeted' Marketing
MediaDailyNews, Larry Dobrow - Friday, December 19, 2003
Guns & Ammo may be the most misunderstood mass-market title in publishi ...
- In A 'New York' Minute, Madison Avenue Finds Logic Of Deal To Be Minute
MediaDailyNews, Larry Dobrow - Thursday, December 18, 2003
A day after Bruce Wasserstein was declared the surprise winner in t ...
- Kanoodle Nets Sprinks Team, Hopes To Emerge From Obscurity
Online Media Daily, Larry Dobrow - Wednesday, December 17, 2003
With today's news that the company has secured an additional round ...
- Study Finds Prime Time's Glass Is Now One Third Full - Of Clutter
MediaDailyNews, Larry Dobrow - Tuesday, December 16, 2003
A new study indicates TV viewers are subject to a whopping ...
- Researcher Confirms Email Marketing Fear: Confirmations Add To Fatigue, Frustration
Online Media Daily, Larry Dobrow - Sunday, December 14, 2003
In a refreshing antidote to the glut of research focusing on websi ...
- Gay, Transgender Pub Hopes To Transcend Mag Market Trends
MediaDailyNews, Larry Dobrow - Friday, December 12, 2003
Every budding magazine magnate eagerly chirps that the market he or s ...
- Study Finds Financial Email Marketers On The Money
Online Media Daily, Larry Dobrow - Wednesday, December 10, 2003
Email marketers hoping to raise their standing among customers might want ...
- A Brief History Of The Web -- All Ten Years Of It
Online Media Daily, Larry Dobrow - Wednesday, December 10, 2003
Ten years after the development of Mosaic, the first graphical Web browse ...
- Avenue A Claims Empirical Breakthrough In Correlating Online Ads To Offline Sales
Online Media Daily, Larry Dobrow - Tuesday, December 9, 2003
One of the areas in which Web marketers have fallen woefully sho ...
- Online Vies With Print For Playboy's Centerfold
Online Media Daily, Larry Dobrow - Sunday, December 7, 2003
When Hugh Hefner recently made public what had been obvious to mo ...
- Ultimate Gaming Machine: BMW Becomes A Player In Video Game Marketing
Online Media Daily, Larry Dobrow - Friday, December 5, 2003
Ever since the automaker debuted its BMW Films series in 2001, ...
- Mag Finds The Really Lost Boys: Male Teens
MediaDailyNews, Larry Dobrow - Wednesday, December 3, 2003
SchoolSports, a six-year-old title that covers high school sports, doesn't claim ...
- Blogs Fail To Crack Flaks, PR Pros Remains Indifferent To Web Log Spin
Online Media Daily, Larry Dobrow - Wednesday, December 3, 2003
Marketers beware. You'd better tread carefully in your dealings with bloggers, ...
- No Longer In The Vanguarde: Pub Says Mags' Demise Does Not Reflect The Market They Served
MediaDailyNews, Larry Dobrow - Tuesday, December 2, 2003
Five days after announcing that his company would shutter three of i ...