- Pepsi Puts On A New Product Innovation Show For Investors
Marketing Daily, Laurie Petersen - Tuesday, October 24, 2006
[Beverages] Senior Pepsi executives yesterday unveiled a flurry of new "health a ...
- Coke Names UK Agency Exec To Lead Global Marketing
Marketing Daily, David Goetzl, Laurie Petersen - Friday, October 20, 2006
[Beverages] Jonathan Mildenhall is new vp of global marketing for Coca-Cola a ...
- Hershey Buys Organic Chocolate Maker
Marketing Daily, Laurie Petersen - Friday, October 20, 2006
[Food] The nation's largest candymaker took another bite of the premium chocola ...
- New Liz Claiborne CEO Brings Brand Skills
Marketing Daily, Laurie Petersen - Tuesday, October 17, 2006
[Apparel] Liz Claiborne's new CEO may come from the pharmaceutical industry, b ...
- P&G Creates Fantasy Football League For Ladies
Marketing Daily, Laurie Petersen - Monday, October 16, 2006
[Packaged Goods] Procter & Gamble's Prilosec over-the-counter heartburn medication has teamed wi ...
- Broadband Introduces Branding To E-Commerce
Marketing Daily, Laurie Petersen - Monday, October 16, 2006
[Retail] The widespread use of broadband connections by online shoppers at ho ...
- Reynolds Agrees To End Sale Of Flavored Cigarettes in U.S.
Marketing Daily, Laurie Petersen - Thursday, October 12, 2006
[Tobacco] R.J. Reynolds has agreed to stop selling flavored cigarettes in t ...
- ANA: On Authenticity, Social Responsibility And Letting Go
Marketing Daily, Laurie Petersen - Monday, October 9, 2006
The resonating soundbite from the ANA annual conference that wrapped up ...
- Breakaway Brands: Ocean Spray Tells It Straight From The Bog
Marketing Daily, Laurie Petersen - Monday, October 9, 2006
[ANA Case Study] Ocean Spray Cranberries credits a "360 degree" marketing campai ...
- H-P Brand Chief Says Effect Of Scandal Unclear
Marketing Daily, Laurie Petersen - Monday, October 9, 2006
[ANA Dispatch] It's too soon to tell what effect the Hewlett-Packard spyi ...
- Yahoo Plans Digital Time Capsule
Marketing Daily, Laurie Petersen - Monday, October 9, 2006
[ANA Dispatch] Yahoo plans to create the World's First Digital Time Capsu ...
- Liberty Mutual's Sullivan Named ANA Chair
Marketing Daily, Laurie Petersen - Monday, October 9, 2006
[ANA News] Steve Sullivan of insurance company Liberty Mutual Group is t ...
- Pharma Spending Up 9%
Marketing Daily, Laurie Petersen - Friday, October 6, 2006
Pharmaceutical companies boosted advertising spending by 9 percent to $2.46 billion f ...
- McDonald's Outlines Growth Plan For Analyst
Marketing Daily, Laurie Petersen - Wednesday, October 4, 2006
The No. 1 burger chain McDonald's Corp. has identified five global marketi ...