- Duo Sets Out To Bring QR Coding To U.S. Marketers
Marketing Daily, Laurie Sullivan - Monday, December 31, 2007
[Technology] Continental Airlines kicked off a U.S. trial using paperless boarding pass ...
- QR Code Brings Mobile Marketing Opportunities
MediaDailyNews, Laurie Sullivan - Monday, December 31, 2007
The prospect of making the world interactive through cell phones and ...
- Valassis To Rebrand, Move Online With RedPlum.com
Marketing Daily, Laurie Sullivan - Friday, December 28, 2007
[Strategy] The site aims to provide consumers with shopping deals covering a ...
- Promo Giant Valassis Revises Web Strategy, Will Use FSIs To Promote New RedPlum Site
Online Media Daily, Laurie Sullivan - Friday, December 28, 2007
Valassis plans to introduce RedPlum and retire the ShopWise name in ...
- Big Brand Names Offer Post-Holiday 'Gifts'
Marketing Daily, Laurie Sullivan - Thursday, December 27, 2007
[Entertainment] Alongside the commercials from "the coolest brands, Firebrand promotes a treasure-tro ...
- AT&T Experience Stores Follow Apple's Lead
Marketing Daily, Laurie Sullivan - Wednesday, December 26, 2007
[Telecom] The tech industry has become more active in educating consumers ...
- Kmart Is Testing Customized National TV Ads
Marketing Daily, Laurie Sullivan - Monday, December 24, 2007
[Technology] The technique aims to target consumers more closely depending on demographi ...
- Viacom, Microsoft In Huge Deal To Sell Online Ads
Marketing Daily, Laurie Sullivan - Thursday, December 20, 2007
[Technology] "We have won about 50 deals since acquiring Atlas in t ...
- Alltel Readies Marketing For Voice2TXT Service
Marketing Daily, Laurie Sullivan - Wednesday, December 19, 2007
[Telecom] Beginning in January, Alltel will run mini-commercials on the plasma scree ...
- U.S. Marketers Need To Adapt 'Siti Web Per Mercati Mondiali'
Marketing Daily, Laurie Sullivan - Tuesday, December 18, 2007
[Strategy] Successfully reaching consumers internationally takes more than translating content from o ...
- AT&T Scores Touchdown With Aggressive Campaign
Marketing Daily, Laurie Sullivan - Monday, December 17, 2007
[Telecom] The company stepped into an aggressive advertising campaign Sunday, running full-pa ...
- Hallmark Lets Consumers Design Cards In Competition
Marketing Daily, Laurie Sullivan - Monday, December 17, 2007
[Packaged Goods] "[Futurist] Alvin Toffler's original view of consumers acting as produce ...
- Narrative Branding Fixes Company In Consumer's Mind
Marketing Daily, Laurie Sullivan - Friday, December 14, 2007
[Strategy] The technique, although not new, aims to replace product positioning a ...
- Verse Launches Narrative Branding
MediaDailyNews, Laurie Sullivan - Friday, December 14, 2007
Advertising agencies and marketing firms have stepped back to a Stone A ...
- EarthLink Debuts Symantec Promo As Part Of Vendor Pact
Marketing Daily, Laurie Sullivan - Thursday, December 13, 2007
[Technology] The Internet service provider will market the Norton 360 service ...
- AT&T Moves To Upgrade Dial-Up Customers To Broadband
Marketing Daily, Laurie Sullivan - Wednesday, December 12, 2007
[Telecom] Analysts say rather than call attention to the increase in dial- ...
- Presidential Campaigns Reach Out, Touch 80% Of Iowans
Marketing Daily, Laurie Sullivan - Tuesday, December 11, 2007
[Research] People say they were more polite with live callers. More th ...
- CES Marketing Tools To Connect Exhibitors, Industry Gurus
Marketing Daily, Laurie Sullivan - Monday, December 10, 2007
[Electronics] Most marketing occurs during the show, but this year more th ...
- World Wrestling Marks 15 Years Of 'RAW' With CD, DVD
Marketing Daily, Laurie Sullivan - Friday, December 7, 2007
[Entertainment] The online marketing promotion relies on Google, Facebook and MySpace ...
- California Utility Shines Light On Solar-Powered Billboard
Marketing Daily, Laurie Sullivan - Thursday, December 6, 2007
[Technology] Pacific Gas and Electric Company has unveiled the nation's first solar-power ...
- Sony, Warner Ink Gaia Online Deals For Movies
Marketing Daily, Laurie Sullivan - Wednesday, December 5, 2007
[Entertainment] Look at the deals as an exploratory effort to transition mov ...
- Unilever Brings Video Messaging In-House With Flix
Marketing Daily, Laurie Sullivan - Tuesday, December 4, 2007
[Technology] The transition represents a trend toward video as an internal marketi ...
- Was AT&T CEO's Slip Of The Lip Really A Flip Tip?
Marketing Daily, Laurie Sullivan - Monday, December 3, 2007
[Telecom] It could have been an innocent and unintentional marketing ploy ...
- Dick's Sporting Goods Acquisition Puts It On West Coast
Marketing Daily, Laurie Sullivan - Friday, November 30, 2007
[Retail] Jeffery Hennion, Dick's Sporting Goods SVP/CMO, says Dick's may integrate marketi ...
- FTC Pushes Up Hearings On Environmental Marketing Guides
Marketing Daily, Laurie Sullivan - Thursday, November 29, 2007
[Electronics] The announcement came days before Greenpeace released the sixth edition ...
- NBCU's TiVo Deal Opens Universe To Advertisers
Marketing Daily, Laurie Sullivan - Wednesday, November 28, 2007
[Technology] "The tags can help drive sales for NBC Universal and the ...
- Sony Opens PlayStation Store To PC Users
Marketing Daily, Laurie Sullivan - Monday, November 26, 2007
[Technology] The new, free service allows video-game players to set up ...
- Toshiba, CBS Launch 'Star Trek' Promotion
Marketing Daily, Laurie Sullivan - Friday, November 23, 2007
[Electronics] The giveaway entitles consumers who buy any Toshiba HD DVD play ...
- Promotions Marketing Group Leads Way On Integration
Marketing Daily, Laurie Sullivan - Wednesday, November 21, 2007
[Strategy] "Consumers will integrate a brand into their lifestyle, choosing it again ...
- Xerox Report Points To A Refined Marketing Message
Marketing Daily, Laurie Sullivan - Tuesday, November 20, 2007
[Technology] The dividends signal good news for the company's strength and performan ...