- Your 2009 To-Do List: There Is No 'Easy Button'
Email Insider, Loren McDonald - Thursday, December 18, 2008
The single most important way you can improve your email performance ...
- Aloha: The Hello And Goodbye Of Email
Email Insider, Loren McDonald - Thursday, December 4, 2008
In the Hawaiian language, "Aloha" means both "Hello" and "Goodbye." In emai ...
- Use Web Analytics To Take Email to the Next Level
Email Insider, Loren McDonald - Thursday, November 20, 2008
This year, the grim economy gives you yet another reason to foc ...
- Six Key Email Marketing Trends You Cannot Ignore
Email Insider, Loren McDonald - Thursday, November 6, 2008
One of email's strengths is how well it continues to adapt ...
- Do Your Email Messages Inspire Trust?
Email Insider, Loren McDonald - Thursday, October 23, 2008
Email industry experts constantly preach about best practices like improving relevance, designi ...
- Are You Maximizing The Communications Value Of Email?
Email Insider, Loren McDonald - Friday, October 10, 2008
The current global financial meltdown serves as a great reminder of t ...
- Expanding Email Reach Via Social Networks
Email Insider, Loren McDonald - Thursday, September 25, 2008
Some email marketers say that the growth of social media directly challeng ...
- Why Aren't You Using Double Opt-In?
Email Insider, Loren McDonald - Thursday, September 11, 2008
My last EmailInsider column ("Email Industry Disagreements: Where Do You Stand?") touch ...
- Email Industry Disagreements: Where Do You Stand?
Email Insider, Loren McDonald - Thursday, August 28, 2008
After 15 years or so of marketing via email, a solid bo ...
- Email Marketing Lies, Lies, Lies
Email Insider, Loren McDonald - Thursday, August 14, 2008
In my previous Email Insider column, I outlined three of my favori ...
- Three Urban Legends Of Email Marketing
Email Insider, Loren McDonald - Thursday, July 31, 2008
Over the years, as I've spoken at conferences and on Webinars, m ...
- Are You Maximizing Your Search Efforts With Email?
Email Insider, Loren McDonald - Wednesday, July 16, 2008
I was astounded to see the results of a recent Email Experien ...
- Stop the Madness -- More Email Practices That Deserve To Die
Email Insider, Loren McDonald - Thursday, July 3, 2008
We in the email industry have our own set of generally accept ...
- Email: Why It Isn't Digital Direct Mail
Email Insider, Loren McDonald - Thursday, June 19, 2008
Email is not direct mail. "Duh," you might be saying if y ...
- Have You Tackled Your List Churn?
Email Insider, Loren McDonald - Thursday, June 5, 2008
As an email marketer, you probably spend a significant amount of ti ...
- Consumers Rule, So Do Local Law Inforcement
Show Daily, Loren McDonald - Thursday, May 22, 2008
Our friends at Exact Target rolled out some new research reminding ...
- Preview Panes: The New Subject Line
Email Insider, Loren McDonald - Thursday, May 22, 2008
Since I seem to be on a semi-roll, challenging long-held beliefs ...
- Email = Work; SMS-IM-Social = Personal
Show Daily, Loren McDonald - Thursday, May 22, 2008
Great first day at the Email Insider Summit! I think the gener ...
- Email Open Rates: What's the Alternative?
Email Insider, Loren McDonald - Thursday, May 8, 2008
My previous column, "Why the Email Open Rate Must Die" spawned ...
- Why The Open Rate Must Die
Email Insider, Loren McDonald - Thursday, April 24, 2008
The email open rate is simply a tired, inaccurate and irrelevant metr ...
- Stupid Is As Stupid Does
Email Insider, Loren McDonald - Wednesday, April 9, 2008
Email, like life, is "like a box of chocolates": Sometimes you g ...
- Let Supply And Demand Set Publisher Frequency
Email Insider, Loren McDonald - Thursday, March 27, 2008
My last Email Insider column ("What's the Best Frequency? Who Cares!") dr ...
- What's the Best Frequency? Who Cares
Email Insider, Loren McDonald - Thursday, March 13, 2008
One question that email marketers continue to ask all the time ...
- Email Address Updates: Make It Easy, Or Lose
Email Insider, Loren McDonald - Thursday, February 28, 2008
You can expect to lose at least one third to one ha ...
- Email's Future: Marketers Who Adapt Will Rule
Email Insider, Loren McDonald - Thursday, February 14, 2008
Should email marketers be worried about statistics claiming that young people don ...
- Your Email Marketing Recession Survival Guide
Email Insider, Loren McDonald - Thursday, January 31, 2008
By all accounts, the U.S. economy and others around the world a ...
- What If: A Mitchell Report On Email Marketing
Email Insider, Loren McDonald - Thursday, January 17, 2008
I've been thinking about the concept of "cheating" in the email marketi ...
- My 2008 Email Wish List: Grasp Reality
Email Insider, Loren McDonald - Thursday, January 3, 2008
The Christmas wish lists at my home have been fulfilled: a W ...