LOREN MCDONALD
Marketing Evangelist/Client Success, IBM Marketing Cloud

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  • Why The Open Rate Must Die
    Email Insider, Loren McDonald - Thursday, April 24, 2008
    The email open rate is simply a tired, inaccurate and irrelevant metr ...
  • Stupid Is As Stupid Does
    Email Insider, Loren McDonald - Wednesday, April 9, 2008
    Email, like life, is "like a box of chocolates": Sometimes you g ...
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