- Corporate Citizenship Having Hard Time Catching On
Marketing Daily, Aaron Baar - Thursday, December 27, 2007
[Research] "The reality is, they haven't really built [corporate citizenship] into the ...
- CMOs Need To Be Pro-Active In Order To Advance
Marketing Daily, Aaron Baar - Wednesday, December 26, 2007
[Research] The survey found that only 20% of the average CMO's ti ...
- Mintel: Cookie Consumption Flat, But Opportunities Abound
Marketing Daily, Aaron Baar - Monday, December 24, 2007
[Food] Mintel says cookies are under pressure from the proliferation of oth ...
- AT&T Study: Small Businesses Sticking To Traditional Media
Marketing Daily, Aaron Baar - Friday, December 21, 2007
[Research] "Small businesses still see strong value [in directory advertising], but they' ...
- Consumers Trust Advocacy Groups, Grocers Most Of All
Marketing Daily, Aaron Baar - Thursday, December 20, 2007
[Research] Bob Giblin, research director at GfK Roper, says he was surpris ...
- Research Finds Collaboration Aids In Launch Of New Drugs
Marketing Daily, Aaron Baar - Wednesday, December 19, 2007
[Pharma] "Companies are making go/no-go decisions sooner and sooner because there's ...
- Indulgence Is On The Menu For 2008, Researchers Say
Marketing Daily, Aaron Baar - Monday, December 17, 2007
[Food] For food marketers, pairing indulgences with everyday products (like a floral-flavor ...
- Wachovia, SunTrust Tops In Mortgage Customer Satisfaction
Marketing Daily, Aaron Baar - Friday, December 14, 2007
[Financial Services] "Those two companies really commit to customer satisfaction and ...
- Webster Bank To Brand Walgreen's ATMs In Southern New England
Marketing Daily, Aaron Baar - Thursday, December 13, 2007
[Financial Services] The move is the first major push into the Bost ...
- Marketers Should Consider Emotional Quality Of TV Shows
Marketing Daily, Aaron Baar - Wednesday, December 12, 2007
[Research] Overall, positive brand feelings for products increased 85% when placed duri ...
- Marketers Should Consider Emotional Quality Of TV Shows
MediaDailyNews, Aaron Baar - Wednesday, December 12, 2007
Marketers looking to place their products in television shows would be we ...
- ShopNBC Leverages Its Video To Take It From TV To Net
Marketing Daily, Aaron Baar - Monday, December 10, 2007
[Retail] To ensure the e-mails get opened for all 12 days, t ...
- ShopNBC Leverages Its Video To Take It From TV To Net
Online Media Daily, Aaron Baar - Monday, December 10, 2007
To ensure the e-mails get opened for all 12 days, the compa ...
- Hertz, Nickelodeon Launching Video Travel Device
Marketing Daily, Aaron Baar - Friday, December 7, 2007
[Tourism/Entertainment] Nick on the Go will be available in Atlanta, Baltimore, Chicag ...
- Gift Card Spend To Top $50B By '12, Research Finds
Marketing Daily, Aaron Baar - Thursday, December 6, 2007
[Retail] The market hasn't tapped out yet. According to the report, 6 ...
- EdVenture, Transit Agency Look To College Kids For Ideas
Marketing Daily, Aaron Baar - Wednesday, December 5, 2007
[Transportation] The competition is a way to reach out to a young ...
- MasterCard Travel Card Hopes To Replace Cheques, Cash
Marketing Daily, Aaron Baar - Tuesday, December 4, 2007
[Financial Services] The MasterCard Travel Card will be marketing in print a ...
- KFC Leverages Holiday Stress In Meal Package, Online Contest
Marketing Daily, Aaron Baar - Monday, December 3, 2007
[Restaurants] With an eye toward easing that stress, the company is promoti ...