- Economy Sours Gen Y On Marketing
MediaDailyNews, Aaron Baar - Tuesday, December 30, 2008
The current economic climate--some might call it a financial crisis--is likely ...
- Online Game, Facebook App Makes Case For Health
Online Media Daily, Aaron Baar - Monday, December 29, 2008
The holiday season is generally time for people to pack on pound ...
- 'Influentials' Are Key Target For Financial Firms
Marketing Daily, Aaron Baar - Friday, December 26, 2008
"The reason [these people] deserve to be word-of-mouth influencers is not becau ...
- Fiscal Crises Shape Gen Y's Views Of Marketing
Marketing Daily, Aaron Baar - Tuesday, December 23, 2008
Companies looking to capture the Generation Y market now--in the hopes ...
- Humana's Online Games Make A Case For Health
Marketing Daily, Aaron Baar - Tuesday, December 23, 2008
One application, available via Facebook," is called "The Battle of the Bulge ...
- Move Over, Ladies; Men Are Walking Down Beauty Aisles
Marketing Daily, Aaron Baar - Friday, December 19, 2008
Marketers developing male grooming products should also keep in mind that m ...
- Car Insurance Firms Need To Be Proactive
Marketing Daily, Aaron Baar - Wednesday, December 17, 2008
"From the moment a customer purchases a policy, that relationship has begun ...
- Orlando Lures Visitors Back With A Smile
Marketing Daily, Aaron Baar - Monday, December 15, 2008
The campaign will be making its debut during Boston's First Night n ...
- Fidelity, Schwab Dangle Retirement Savings
Marketing Daily, Aaron Baar - Friday, December 12, 2008
In today's current bear market, consumers may be concerned about their retireme ...
- MasterCard Creating 'Priceless' NBA Experience
Marketing Daily, Aaron Baar - Thursday, December 11, 2008
The credit card company has developed a promotion in which customers ...
- Bankers Put Value On Marketing Component
Marketing Daily, Aaron Baar - Monday, December 8, 2008
However, they may take a slightly different approach in their messaging. "Wh ...
- Bristol-Myers Engages Chinese With Hepatitis B
Marketing Daily, Aaron Baar - Friday, December 5, 2008
While the commercials are currently scheduled to run only in Mandarin ...
- Confidence In Hometown Banks Is Also Eroding
Marketing Daily, Aaron Baar - Wednesday, December 3, 2008
As the industry's turmoil continues, banks have been rolling out messages ...
- TD Bank Is 'At Your Convenience' Through January
Marketing Daily, Aaron Baar - Friday, November 28, 2008
As part of the promotion, the bank is running a sweepstakes, wi ...
- Banks Fight Poor Image With Direct Mail Pieces
Marketing Daily, Aaron Baar - Friday, November 28, 2008
Institutions have switched their direct mail messaging from mortgages and loans ...
- Banks Ramp Up Direct Mail To Calm Customers
MediaDailyNews, Aaron Baar - Sunday, November 30, 2008
The country's banks sent 42% more direct-mail solicitations in the third quart ...
- Amex Ads Highlight Moment Of Membership
Marketing Daily, Aaron Baar - Friday, November 28, 2008
"Now more than ever, reinforcing the relationship we have with our custome ...
- We Can't Be Peppers No Matter How Hard We Try
Marketing Daily, Aaron Baar - Tuesday, November 25, 2008
There are several morals to this story. Don't bite off more th ...
- Yellowbook: New Campaign Trumpets Local Innovation
MediaDailyNews, Aaron Baar - Friday, November 21, 2008
Yellowbook.com shows off its new interactive features--such as rating local businesses--through ...
- Yellowbook Goes Back To Future In New Effort
Marketing Daily, Aaron Baar - Thursday, November 20, 2008
"The futuristic aspects in the new television commercial represent Yellowbook's commitment ...
- Pentax Targets Younger Enthusiasts With New Positioning
Marketing Daily, Aaron Baar - Monday, November 17, 2008
The new effort, with the tagline "Be interesting," is anchored by t ...
- SunTrust Banks On New 'Solid' Positioning, Tagline
Marketing Daily, Aaron Baar - Monday, November 17, 2008
The new line, "Live Solid. Bank Solid," is intended to reflect American ...
- Confident, Web-Savvy Gen Y Invests On Its Own
Marketing Daily, Aaron Baar - Wednesday, November 12, 2008
"As they get older, will that trend stay the same?" asks Scottrade ...
- Cars.com To Make Return Appearance During Super Bowl
Marketing Daily, Aaron Baar - Monday, November 10, 2008
Slumping car sales mean that people need information resources like Cars.com mo ...
- Citi Leverages Power Of Live Music In New Promo
Marketing Daily, Aaron Baar - Friday, November 7, 2008
The sweepstakes will be promoted through national television, print and online advertisi ...
- Philly Bank Capitalizes On Election Zeitgeist
Marketing Daily, Aaron Baar - Wednesday, November 5, 2008
"With Philadelphia as a battleground, we knew there were going to ...
- FirstBank Reaches Out To Capture Younger Consumers
Marketing Daily, Aaron Baar - Monday, November 3, 2008
At a time when many banks are retrenching their marketing plans, region ...
- TD Bank Ads Leverage Best Equity Of Both
Marketing Daily, Aaron Baar - Friday, October 31, 2008
TD Banknorth and Commerce Bank, which merged six months ago, are looki ...
- McDonald's New Packaging Focuses On Contents
Marketing Daily, Aaron Baar - Wednesday, October 29, 2008
The new packaging is meant to put the company's "passion" for i ...
- Activist Group Urges Toy Makers To Address Parents
Marketing Daily, Aaron Baar - Monday, October 27, 2008
The letter accuses the companies of turning children into their "lobbyists" duri ...