- Consumers: Banks Are Bad, But My Bank Is Good
Marketing Daily, Aaron Baar - Tuesday, September 30, 2008
"This is the financial version of the Tylenol poisonings," says BrandKeys' Robe ...
- Service, Not Price, Keeps Pharmacy Customers Loyal
Marketing Daily, Aaron Baar - Monday, September 29, 2008
Another trend shaping the pharmacy sector will be the implementation of in-sto ...
- Eli Lilly Out Front With Physician Payment Disclosure
Marketing Daily, Aaron Baar - Thursday, September 25, 2008
"Meanwhile, look for other lawmakers to follow Massachusetts' lead in requiring mo ...
- Oppenheimer Moving Ahead With Planned Ads
Marketing Daily, Aaron Baar - Tuesday, September 23, 2008
The new effort is meant to continue positioning Oppenheimer as the "voi ...
- So Many Potential Customers, So Little Follow-Up
Marketing Daily, Aaron Baar - Thursday, September 18, 2008
According to J.D. Power and Associates, auto insurance companies on average a ...
- Financial Institutions Walk Fine Line In Aftermath
Marketing Daily, Aaron Baar - Tuesday, September 16, 2008
Companies need to assure customers their deposits are safe, while not creati ...
- Banks Have Opportunity In Diehard Home Owner Wannabes
Marketing Daily, Aaron Baar - Monday, September 15, 2008
According to Mintel, Echo Boomers (those ages 13-30), African-American and Hispanic consume ...
- Coke Zero Stirs Things Up With James Bond Tie-In
Marketing Daily, Aaron Baar - Thursday, September 11, 2008
"James Bond and the Bond franchise is the longest-running franchise in mov ...
- Sony Targets Sports Fans In New 'HDNA' Effort
Marketing Daily, Aaron Baar - Tuesday, September 9, 2008
With its sports figure-heavy cast and a heavy rotation that includes N ...
- Harris Bank Carves Niche As 'Here To Help'
Marketing Daily, Aaron Baar - Monday, September 8, 2008
"We had to feel confident the message was going to carry ov ...
- Research Finds Health Blogging Alive And Well
Marketing Daily, Aaron Baar - Friday, September 5, 2008
"[Health blogging] has exponentially grown over the past two years," says Fa ...
- MassMutual Decides On The Thoughtful Approach
Marketing Daily, Aaron Baar - Tuesday, September 2, 2008
The shift in strategy toward emphasizing the decision-making process came from consum ...