- Holiday Gifts Likely To Be For Home Use
Marketing Daily, Aaron Baar - Friday, November 13, 2009
According to research by the International Council of Shopping Centers and Goldm ...
- Microsoft, ComScore Pair For Gaming Measure
Marketing Daily, Aaron Baar - Thursday, November 12, 2009
While the partnership may address the "desperate [need] for credibility" of in-ga ...
- Sprint Banks On Bravo's Product Placement Recall
Marketing Daily, Aaron Baar - Wednesday, November 11, 2009
Sprint's sponsorship of the series includes on-air tagged tune-in spots and billboard ...
- Brands Run After Female Social Gamers
Marketing Daily, Aaron Baar - Tuesday, November 10, 2009
For marketers looking to get into the gaming space, an offer ne ...
- Visa Debuts Global Campaign For Winter Olympics
Marketing Daily, Aaron Baar - Monday, November 9, 2009
The initiative, which builds on the "Go World" effort the company employ ...
- Marketers: More Facilitate, Less Envision
Marketing Daily, Aaron Baar - Friday, November 6, 2009
Many marketers think they're visionaries, but in reality most of them a ...
- Fujifilm's SeeHere.com Helps Build Homes for Troops
Marketing Daily, Aaron Baar - Thursday, November 5, 2009
SeeHere.com, the year-old photo sharing site created by FujiFilm, is branding itse ...
- JC Penney Promoting Joyful (And Affordable) Giving
Marketing Daily, Aaron Baar - Wednesday, November 4, 2009
It's been said that "it's better to give than receive." JC Penn ...
- Kodak Shoots For YouTube Consumer Connection
Marketing Daily, Aaron Baar - Tuesday, November 3, 2009
Many consumers may still think of Kodak as mainly an enabler ...
- Ebay Moves Into The Real World For Seasonal Promo
Marketing Daily, Aaron Baar - Monday, November 2, 2009
Long the online destination for bargain hunters, eBay is moving from t ...
- Q3 Credit Card Direct Mail Plummeted 71%
Marketing Daily, Aaron Baar - Saturday, October 31, 2009
Consumers are seeing far fewer credit card offers in their mailboxes, a ...
- Quiznos Offers Fans Toasty Ideas For Halloween Garb
Marketing Daily, Aaron Baar - Thursday, October 29, 2009
A dedicated site proclaims itself to be the "best place to fi ...
- Accidental Purchases: Blame Package Design
Marketing Daily, Aaron Baar - Wednesday, October 28, 2009
Copycat packaging tends to be the biggest factor when it comes ...
- VZW 2 MTRSTS: PLS DNT TXT N DRV
Marketing Daily, Aaron Baar - Tuesday, October 27, 2009
The company is rolling out a new paid advertising campaign with ...
- HTC Looks To Make The Mobile Phone Personal
Marketing Daily, Aaron Baar - Monday, October 26, 2009
Noting that people have an emotional relationship with their phones, the campai ...
- ConAgra Ads Tout Manwich's Veggie-ness
Marketing Daily, Aaron Baar - Friday, October 23, 2009
"The goal of the Manwich campaign is to give moms another reas ...
- Windows 7 Launch Is Like A Vista Do-Over
Marketing Daily, Aaron Baar - Thursday, October 22, 2009
"After the cold reception of Vista, this is Microsoft's chance to poli ...
- Attraction To 'Do Good' Brands Is Escalating
Marketing Daily, Aaron Baar - Wednesday, October 21, 2009
"Social purpose is the new social status," says Edelman's Mitch Markson. "[Marketer ...
- EA Sports Hits The Road For 'FIFA Soccer 10'
Marketing Daily, Aaron Baar - Tuesday, October 20, 2009
The tour includes scheduled stops in cities along the West and Ea ...
- Mobile Sites Frustrate Users, May Hurt Brands
Marketing Daily, Aaron Baar - Monday, October 19, 2009
According to a survey of 1,001 mobile Web users surveyed on beha ...
- Edward Jones Take Personal Approach In Ads
Marketing Daily, Aaron Baar - Monday, October 19, 2009
"Edward Jones has been in business for over 80 years offering servi ...
- Not Many Beating A Path To Green Cell Phones
Marketing Daily, Aaron Baar - Friday, October 16, 2009
Many consumers will rely on watchdogs to ensure the companies are livi ...
- Remington Game Targets Men Targeting Women
Marketing Daily, Aaron Baar - Friday, October 16, 2009
The new effort uses an interactive microsite and game to leverage word-of-mou ...
- FTC Puts Onus On Marketers, Not Bloggers
Marketing Daily, Aaron Baar - Wednesday, October 14, 2009
Marketers using bloggers to promote their products will have to instruct tho ...
- New Verizon Ad? 'There's A Map For That'
Marketing Daily, Aaron Baar - Tuesday, October 13, 2009
"I think the strategy is cheeky. It's certainly good for Verizon ...
- UPS Store Touts Its Services Via 3-D Online World
Marketing Daily, Aaron Baar - Monday, October 12, 2009
The site is an immersive three-dimensional world through which people can pl ...
- Smartphone Satisfaction Hurts Older Models
Marketing Daily, Aaron Baar - Thursday, October 8, 2009
"It's kind of buyer's envy," Kirk Parsons, senior director of wireless servic ...
- Just 25% Say They Manage Marketing Well
Marketing Daily, Aaron Baar - Wednesday, October 7, 2009
"Improving marketing efforts means going beyond measurements to the overall management philosophy ...
- Powermat Lets The Chargers Do The Talking
Marketing Daily, Aaron Baar - Tuesday, October 6, 2009
The company is targeting new technology early adopters, as well as hea ...
- Icebreaker Promo Ties In To N.Y. Marathon
Marketing Daily, Aaron Baar - Monday, October 5, 2009
Through the promotion (at Paragon Sports in Union Square), marathoners and aspiri ...