- Tablets, Smartphones Changing Media Consumption
Marketing Daily, Aaron Baar - Friday, August 19, 2011
Tablets and iPhones are fundamentally changing the way people get their entertainmen ...
- Mobile Users Want Relevant Messages From Brands
Marketing Daily, Aaron Baar - Wednesday, August 17, 2011
According to new research from consumer insights agency Communispace, people want mo ...
- Class of '15: Connected, Savvy, Less Cynical
Marketing Daily, Aaron Baar - Tuesday, August 16, 2011
The best way to reach these consumers is to become an extensi ...
- MetroPCS Adds Rhapsody
Raw, Aaron Baar - Wednesday, August 17, 2011
MetroPCS is bringing music to subscribers' ears. The Dallas-based no-contract carrier ...
- Google Deal Raises Concerns For Moto Competitors
Marketing Daily, Aaron Baar - Monday, August 15, 2011
"It definitely raises some questions about how [those companies] will be ab ...
- ANA Study Finds Branded Entertainment Widespread
Marketing Daily, Aaron Baar - Monday, August 15, 2011
In the age of less commercial viewing, and more lip-service being giv ...
- Vizio Campaign Touts Accolades, Awards
Marketing Daily, Aaron Baar - Monday, August 15, 2011
"Vizio has received a slew of accolades and awards and was bei ...
- Payless Videos: 'We're With The Band'
Marketing Daily, Aaron Baar - Thursday, August 11, 2011
The retailer contracted VistaEmerge (and its charismatic singer) to promote the n ...
- People Still Turn To Sunday Papers For Coupons
Marketing Daily, Aaron Baar - Wednesday, August 10, 2011
According to Scarborough Research, coupon usage for household items such as groceri ...
- 10% Shop By Phone; Trend Likely To Grow Fast
Marketing Daily, Aaron Baar - Tuesday, August 9, 2011
According to a new report from Experian Simmons, approximately 33.3 million consume ...
- Virgin Mobile Takes On AT&T's T-Mobile Acquisition
Marketing Daily, Aaron Baar - Monday, August 8, 2011
In a new set of television commercials, Virgin Mobile's "Sparah," a manufactur ...
- Smartphones Are 'A Tool For Modern Families'
Marketing Daily, Aaron Baar - Friday, August 5, 2011
According to a survey of more than 1,000 moms conducted by T ...
- Got An Eco Message? Target Super Greenies
Marketing Daily, Aaron Baar - Thursday, August 4, 2011
Super Greenies are the ones who engage in 10 or more environmental ...
- Appliance Buyers Picking Brand, Then Store
Marketing Daily, Aaron Baar - Wednesday, August 3, 2011
"The shift is along four or five percentage points, which is n ...
- 'Home Run' Packages Are On The Rise
Marketing Daily, Aaron Baar - Tuesday, August 2, 2011
According to research company Strategy Analytics, 13% of U.S. households will participa ...