- Olympic Athletes Want Your (Financial) Support
Marketing Daily, Aaron Baar - Monday, November 30, 2015
"We need American support of our Olympic athletes for them to ...
- Viacom Urges Social Change Via Video
Marketing Daily, Aaron Baar - Monday, November 23, 2015
"Viacom and Witness are both dedicated to sharing the power of visu ...
- Sony Goes After Music Lovers For Hi-Res Audio
Marketing Daily, Aaron Baar - Saturday, November 21, 2015
"Hi-Res audio has been a bit of a secret," Michael Cuellar, manag ...
- Netflix, Newbies Among Top OTT Services
Marketing Daily, Aaron Baar - Thursday, November 19, 2015
"Consumers are really interested in experimenting with OTT services," says Brett Sappingto ...
- Sprint Goes After Competitors' Customers
Marketing Daily, Aaron Baar - Wednesday, November 18, 2015
Marketing for the new plan will contain familiar "Sprint World" elements, su ...
- AMA Calls For End To DTC Drug Ads
Marketing Daily, Aaron Baar - Wednesday, November 18, 2015
The AMA will convene a task force to investigate drug advertising a ...
- Philips, Live Nation Merge Music And Lighting
Marketing Daily, Aaron Baar - Monday, November 16, 2015
"We're always looking for opportunities with our emerging artists, and we've fou ...
- Consumers Intrigued By Smart Home Possibilities
Marketing Daily, Aaron Baar - Friday, November 13, 2015
"[Smart Home technology] has the potential to touch across almost any category ...
- Aaron Paul, T-Mobile Offer Binge Support
Marketing Daily, Aaron Baar - Thursday, November 12, 2015
Though the premise puts T-Mobile in a role as a kind ...
- Millennials Want Entertainment From Brands
Marketing Daily, Aaron Baar - Tuesday, November 10, 2015
"When brands are trying to provide some [social] content, they're up again ...
- 'Star Wars' Fans Literally Disappear Into New Game
Marketing Daily, Aaron Baar - Monday, November 9, 2015
As the marketing plans for EA's "Star Wars: Battlefront" game get underwa ...
- Roku Benefits From Streaming's Rise
Marketing Daily, Aaron Baar - Friday, November 6, 2015
Twenty-one percent of U.S. broadband households with a connected electronics device a ...
- Cancer Society Brings Emotions To The Fore
Marketing Daily, Aaron Baar - Friday, November 6, 2015
"It's a very empowering campaign [about] putting the control back in t ...
- 'Usefulness' Is Important In Modern Marketing Climate
Marketing Daily, Aaron Baar - Wednesday, November 4, 2015
"In a world where there are so many choices and consumers a ...
- For Sonos, Music Is More About 'How' Than 'What'
Marketing Daily, Aaron Baar - Tuesday, November 3, 2015
The campaign began with a television spot that first aired on No ...