- Millennials Most Apt To Second-Screen
Marketing Daily, Aaron Baar - Thursday, January 28, 2016
While the primary reason for using the second screen is to acce ...
- Oscar Mayer Auctions 'Wienie-Bago' For Super Bowl Stay
Marketing Daily, Aaron Baar - Tuesday, January 26, 2016
Collette Lee, brand manager for cold cuts and brand equity at Osc ...
- The Y Stresses Its Community Work
Marketing Daily, Aaron Baar - Monday, January 25, 2016
"We learned that people know the Y and they feel good abo ...
- T-Mobile Hits Verizon's 'Balls'
Marketing Daily, Aaron Baar - Saturday, January 23, 2016
T-Mobile is launching the #BallBusterChallenge -- a play on Verizon's ad usi ...
- Media Client Of The Year: GoPro
Agency of the Year, Aaron Baar - Tuesday, January 19, 2016
In the new media world of documenting, sharing, collecting likes and fav ...
- Cord-Cutting, Voice Recognition Will Disrupt Telecom In 2016
Marketing Daily, Aaron Baar - Thursday, January 21, 2016
"So many new sources of content can become overwhelming, and consumers a ...
- Intel Works From 'Inside' Out
Marketing Daily, Aaron Baar - Thursday, January 21, 2016
"We've been expanding into other tech sectors for a long time no ...
- Pitney Bowes Crafts The Art Behind Commerce
Marketing Daily, Aaron Baar - Tuesday, January 19, 2016
The new campaign carries the title "Craftsman of Commerce" to illustrate t ...
- Grammys Encourage Viewers To 'Witness Greatness'
Marketing Daily, Aaron Baar - Friday, January 15, 2016
"While we know we are delivering never-before-seen performances and our award ...
- Wix.com Brings Panda Power To Big Game
Marketing Daily, Aaron Baar - Thursday, January 14, 2016
"We share so many values with Dreamworks Animation, and we thought worki ...
- Smart Home Device Buyers Want Support
Marketing Daily, Aaron Baar - Tuesday, January 12, 2016
"Complexity is starting to impede adoption," says Alex Polous, Support.com's vice preside ...
- AT&T Makes It Personal In Campaign Debut
Marketing Daily, Aaron Baar - Tuesday, January 12, 2016
"We are now a very different company than we were a ye ...
- Brands Need To Work For Consumer Trust
Marketing Daily, Aaron Baar - Friday, January 8, 2016
Verint's Dave Capuano tells "Marketing Daily," "[The] disconnect is between how t ...
- Consumers Would Switch Carriers For Music Streaming
Marketing Daily, Aaron Baar - Thursday, January 7, 2016
"Music is a way of energizing customers in ways operators haven't before ...
- Consumer Tech Will Continue To Set Record Sales
Marketing Daily, Aaron Baar - Thursday, January 7, 2016
The big areas of consumer tech growth are expected to be new ...
- T-Mobile Tells Network Users 'You're Welcome'
Marketing Daily, Aaron Baar - Tuesday, January 5, 2016
"If you stick to the same [message], it is noise. That's w ...
- Streaming Media, Star Wars Topped Readers' Interests
Marketing Daily, Aaron Baar - Monday, January 4, 2016
Of the top 10 stories, three followed the rise of streaming medi ...