- Using Search To Make The Last Mile Count
Search & Performance Insider, Aaron Baar - Tuesday, June 28, 2016
Both Google and Facebook have updated their platforms to include better targeti ...
- Brands Can Do Better Connecting With Consumers
Marketing Daily, Aaron Baar - Wednesday, June 22, 2016
"At a time when there's so much disruption in marketing, the relationsh ...
- Kenmore, Craftsman Move Into Connected Home
Marketing Daily, Aaron Baar - Tuesday, June 21, 2016
Tom Park, president of Kenmore, Craftsman and Die Hard brands, tells "Marketi ...
- Intel Program Brings Creative Students 'Inside'
Marketing Daily, Aaron Baar - Monday, June 20, 2016
"I want to integrate these interns into our work flow," Teresa Her ...
- Search Marketing Trust Is Built On Accurate Information
Search & Performance Insider, Aaron Baar - Tuesday, June 21, 2016
A search's value is worth nothing if the information isn't trustworthy. B ...
- Comcast Gives Security-Camera View Of 'Pets'
Marketing Daily, Aaron Baar - Monday, June 20, 2016
"The premise [of the film] is all about the activities of pet ...
- ANA Pushing For Stronger Female Media Representation
Marketing Daily, Aaron Baar - Thursday, June 16, 2016
"There's a high dissatisfaction among parents [about] the portrayal of women a ...
- TV Advertising Improves Apps' Chances
Marketing Daily, Aaron Baar - Wednesday, June 15, 2016
"There's a huge amount of apps for people to download ... ...
- ESports Audiences More Than Meets The Eye
Marketing Daily, Aaron Baar - Tuesday, June 14, 2016
"Marketers are starting to understand eSports is a legitimate competitive sport ...
- Fitness Trackers Holding Off Smartwatches
Marketing Daily, Aaron Baar - Monday, June 13, 2016
The focus on the fitness capabilities of smartwatches may prove to ...
- Be The Master Of Your Domain
Search & Performance Insider, Aaron Baar - Tuesday, June 14, 2016
A recent survey of small businesses found that only 9% of sma ...
- Valspar Removes Pain From Choosing Paint
Marketing Daily, Aaron Baar - Sunday, June 12, 2016
"We've found that most consumers take over 100 days to select ...
- Jockey Shows What's Underneath
Marketing Daily, Aaron Baar - Thursday, June 9, 2016
"These everyday heroes were selected because they embody the values of t ...
- Verizon Says Its Network 'Is Better Than Yours'
Marketing Daily, Aaron Baar - Wednesday, June 8, 2016
"I don't even know if people know Verizon has pre-paid plans," T ...
- Tech Brands Pay For Poor Support Services
Marketing Daily, Aaron Baar - Tuesday, June 7, 2016
"The customer journey is broken," Alex Poulos, VP of marketing at Support.co ...
- T-Mobile Takes Over Tuesdays For Customer Thanks
Marketing Daily, Aaron Baar - Monday, June 6, 2016
The centerpiece of the program is a new app, through which T-Mobi ...
- For Local Search, Think Like A Local
Search & Performance Insider, Aaron Baar - Tuesday, June 7, 2016
With the location-based search and advertising segment booming, a survey from Balih ...
- AT&T Gives Customers A 'Thank You'
Marketing Daily, Aaron Baar - Friday, June 3, 2016
The customer appreciation program offers everything from free movie tickets and conce ...
- Air Canada Encourages Potential Movers To Visit
Marketing Daily, Aaron Baar - Thursday, June 2, 2016
A new digital marketing campaign encourages U.S. citizens to "Test Drive Canada ...
- Awareness Growing For 4K TV
Marketing Daily, Aaron Baar - Wednesday, June 1, 2016
More than half of consumers (52%) are aware of the televisions, wi ...
- Telecom Customer Satisfaction Improving, Slightly
Marketing Daily, Aaron Baar - Wednesday, June 1, 2016
After two years of declining numbers on the American Consumer Satisfaction Inde ...