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MATT STRAZ


Contact MediaPost Editorial
  • The Year Of A Million Words
    Online Spin, Matt Straz - Monday, December 31, 2012
    How much did you write this year? I bet it's a l ...
  • The Tragedy Of Newtown
    Online Spin, Matt Straz - Monday, December 17, 2012
    We live next door to Newtown, Conn., the small town where ...
  • I Was Right (And Wrong) About 2012
    Online Spin, Matt Straz - Monday, December 10, 2012
    Last year I went out on a limb here on MediaPost a ...
  • The Greatest Media Startup Story Ever Told
    Online Spin, Matt Straz - Monday, December 3, 2012
    When the book "Those Guys Have All The Fun: Inside the Wor ...
  • Managing Millennials
    Online Spin, Matt Straz - Monday, November 26, 2012
    Agencies, ad tech firms, and start-ups tend to be staffed by young ...
  • Advertising's HR Technology Mess
    Online Spin, Matt Straz - Monday, November 19, 2012
    Over the past year I've met with dozens of advertising agencies, med ...
  • The Geek Shall Inherit The Earth
    Online Spin, Matt Straz - Monday, November 12, 2012
    Last week, New York Times columnist Nate Silver correctly predicted the outco ...
  • Disaster Media
    Online Spin, Matt Straz - Monday, November 5, 2012
    While I work in New York City, on most nights and weeken ...
  • The New York Startup Mafia
    Online Spin, Matt Straz - Monday, October 29, 2012
    In the world of startups, the term "mafia" has come to positive ...
  • The Remarkable Rise Of Retargeting
    Online Spin, Matt Straz - Monday, October 22, 2012
    While at MEC, the global media agency, I ran the media busine ...
  • The Startup CEO Survival Guide
    Online Spin, Matt Straz - Monday, October 15, 2012
    One of the trickiest parts about being a startup founder is juggli ...
  • Crossing The Ad Tech Chasm
    Online Spin, Matt Straz - Monday, October 8, 2012
    "Crossing the Chasm" by Geoffrey Moore is a classic book about marketi ...
  • Oh, The People You'll Meet
    Online Spin, Matt Straz - Monday, October 1, 2012
    The best part about building a company is the people that y ...
  • First Look: Mediaocean's New SmartRFP App
    Online Spin, Matt Straz - Monday, September 24, 2012
    Last week I was granted access to Mediaocean's new digital pre-buy applicatio ...
  • The Relationship Business
    Online Spin, Matt Straz - Monday, September 10, 2012
    This past weekend I served as an officiant at a wedding f ...
  • We're Not in Digital Media Anymore
    Online Spin, Matt Straz - Monday, August 27, 2012
    The digital media business is evolving so fast that the roles f ...
  • The Thrilling Numbers Behind Thrillist
    Online Spin, Matt Straz - Monday, August 20, 2012
    Last week Thrillist, the New York-based media and e-commerce company targeted ...
  • Working For A Distressed Media Company
    Online Spin, Matt Straz - Monday, August 13, 2012
    Frankly, being at a company that is getting pummeled by the pre ...
  • A Next-Generation New York Media Company
    Online Spin, Matt Straz - Monday, August 6, 2012
    New York City's media industry is the largest and most vibrant ...
  • What To Look For In A Venture Capitalist
    Online Spin, Matt Straz - Monday, July 30, 2012
    Six months ago I launched a company. To date, my startup h ...
  • Securing The Future Of New York's Media Industry
    Online Spin, Matt Straz - Monday, July 23, 2012
    Last week, computer scientist Marissa Mayer was named CEO of Yahoo. ...
  • A Promising Solution To The RFP Mess
    Online Spin, Matt Straz - Monday, July 16, 2012
    Last year I wrote a column entitled "The Digital RFP Is ...
  • Why Ad Tech Should Embrace Great Design
    Online Spin, Matt Straz - Monday, July 9, 2012
    Whether it's consumer devices like the iPhone or apps like Instagram, well-design ...
  • Vacation Media: Print, Games And Facebook
    Online Spin, Matt Straz - Monday, July 2, 2012
    Last week I took my family on a vacation to Arizona. ...
  • How To Think Like An Engineer
    Online Spin, Matt Straz - Monday, June 25, 2012
    Last week I wrote about why it's important to know how enginee ...
  • The Importance of Thinking Like an Engineer
    Online Spin, Matt Straz - Monday, June 18, 2012
    Last year, after a decade in the media business, I left t ...
  • How Networks Are Staying In The Ad Business
    Online Spin, Matt Straz - Monday, June 11, 2012
    The traditional wisdom has been that all the ad networks were doome ...
  • Are Venture Capitalists Bad For The Media Business?
    Online Spin, Matt Straz - Monday, June 4, 2012
    Randall Rothenberg, CEO of the Interactive Advertising Bureau (IAB), was recently quot ...
  • Happy Birthday, MEC
    Online Spin, Matt Straz - Monday, May 21, 2012
    Last week MEC, the global media agency where I worked from 2002-200 ...
  • Does Branding Need To Be Rebranded?
    Online Spin, Matt Straz - Monday, May 14, 2012
    Recently, Sir James Dyson, the founder of the Dyson Company and t ...
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