- A Happy Medium
Marketing: Entertainment, Melanie Shreffler - Friday, May 19, 2017
Teens' entertainment diet is eclectic, particularly compared to other generations when th ...
- A New Game Plan
Engage:Teens, Melanie Shreffler - Thursday, May 18, 2017
Cultural moments can define generations as young people champion causes that co ...
- A Happy Medium
Engage:Teens, Melanie Shreffler - Thursday, April 20, 2017
Teens' entertainment diet is eclectic, particularly compared to other generations when th ...
- A Method To The Madness
Engage:Teens, Melanie Shreffler - Thursday, March 16, 2017
It's that time of year when NCAA March Madness takes over mu ...
- It's A Date
Engage:Teens, Melanie Shreffler - Thursday, February 16, 2017
Teenage Gen Zs are forming romantic relationships in a post-apocalyptic world, a ...
- Film Crew
Engage:Teens, Melanie Shreffler - Thursday, January 19, 2017
Teens today have more entertainment options at their fingertips - literally a ...
- Racking Up Points With Young Gamers
Marketing: Entertainment, Melanie Shreffler - Thursday, December 29, 2016
Brands and marketers often overlook a key opportunity when targeting teens. T ...
- Racking Up Points With Young Gamers
Engage:Teens, Melanie Shreffler - Thursday, December 15, 2016
Brands and marketers often overlook a key opportunity when targeting teens. T ...
- 5 Trends For 2017
Engage:Teens, Melanie Shreffler - Thursday, November 17, 2016
If the events of the past few weeks are any indication, 20 ...
- A Mall Overhaul
Engage:Teens, Melanie Shreffler - Thursday, October 20, 2016
Teens used to be mallrats, which made it much easier for compani ...
- Hold The Phone
Engage:Teens, Melanie Shreffler - Thursday, September 15, 2016
The first iPhone was announced and hit shelves way back in 2007-befo ...
- The Youth Vote
Engage:Teens, Melanie Shreffler - Thursday, August 18, 2016
We're in the home stretch of the 2016 election, and it's n ...
- Youth In Revolt
Engage:Teens, Melanie Shreffler - Thursday, July 21, 2016
Youth often rebound from the attitudes and preferences set by previous generation ...
- Young People Want Brand Aid
Engage:Teens, Melanie Shreffler - Thursday, June 16, 2016
Teens today are keenly aware of the horrific events plaguing society ...
- The Post-Childhood Obesity Generation
Engage:Teens, Melanie Shreffler - Thursday, May 19, 2016
Teens aren't historically known for thinking about their health and wellness ...
- Climate Change: New Causes Trump Environmentalism With Gen Z
Engage:Teens, Melanie Shreffler - Thursday, April 21, 2016
Tomorrow the world will celebrate the 46th anniversary of Earth Day, a ...
- Mixed Emotions
Engage:Teens, Melanie Shreffler - Thursday, March 17, 2016
Nancy Reagan left an incredible legacy when she passed away recently, particular ...
- A Unique Generation
Engage:Teens, Melanie Shreffler - Thursday, February 18, 2016
Gen Z is pre-programmed to aspire to independence and individuality. They we ...
- The New Adulthood Starts In Youth
Engage:Teens, Melanie Shreffler - Thursday, January 21, 2016
There is a significant shift taking place in how and when you ...
- Five Youth Trends For 2016
Engage:Teens, Melanie Shreffler - Thursday, December 17, 2015
Teens continue to put their stamp on culture and push forward n ...
- A Common Cause
Engage:Teens, Melanie Shreffler - Thursday, November 19, 2015
It's not just adults who are paying close attention to the ne ...
- Gen Z Is Already Misunderstood
Engage:Teens, Melanie Shreffler - Thursday, October 15, 2015
Millennials have taken a lot of flack in recent years for bei ...
- Gen Z Gets Down To Business
Engage:Teens, Melanie Shreffler - Thursday, September 17, 2015
The oldest members of Gen Z are still in college, and mo ...
- Gen Y Perplexed By Teens' Love Of Shop Jeen
Engage:Teens, Melanie Shreffler - Thursday, August 20, 2015
As every young generation grows up, it eventually finds itself on t ...
- The Retail Revolution
Engage:Teens, Melanie Shreffler - Thursday, July 16, 2015
Not so long ago, when a teen decided he needed a n ...
- Gen Z Gets Schooled
Engage:Teens, Melanie Shreffler - Thursday, June 18, 2015
When Millennials were in high school, getting into the best college w ...
- Working For A Living
Engage:Teens, Melanie Shreffler - Thursday, May 21, 2015
Summer is just around the corner, and the vast majority of you ...
- Trans(itioning) Societal Norms
Engage:Teens, Melanie Shreffler - Thursday, April 16, 2015
Millennials were the first generation of youth with a majority to open ...
- Love & Basketball: Lessons From A Young Fan
Engage:Teens, Melanie Shreffler - Thursday, March 19, 2015
While many American sports fans (and brands) are currently absorbed in t ...
- Brands Need To Get Emoji-nal
Engage:Teens, Melanie Shreffler - Thursday, February 19, 2015
Don't be fooled into thinking that the simplicity of emojis means th ...
