- A New Year With New Media Opportunities
MediaDailyNews, Michael Drexler - Monday, January 15, 2007
The Web is fast becoming the major medium, already passing outdoor a ...
- The Truth Be Known
MediaDailyNews, Michael Drexler - Monday, October 29, 2001
Several months ago Michael received a call from a packaged goods manufacture ...
- My Story
MediaDailyNews, Michael Drexler - Monday, October 8, 2001
This week, Michael was going to write about multi-media packaging and cross-platfo ...
- The Wireless Web: When Will Advertisers See The Value?
MediaDailyNews, Michael Drexler - Monday, September 10, 2001
While he's not "irrationally exuberant" over the state of wireless as ...
- Too Many Heads In The Sand
MediaDailyNews, Michael Drexler - Monday, August 20, 2001
This is a wake up call to all traditional media. The Intern ...
- Let's Work Together Honestly
MediaDailyNews, Michael Drexler - Monday, July 23, 2001
While more and more companies are leaning towards media integration, Michael ...
- The Internet Grows Up
MediaDailyNews, Michael Drexler - Monday, July 2, 2001
Research has shown that online transactions and online retail advertising continue ...
- Multi-Media Optimization: How to Make it Work
MediaDailyNews, Michael Drexler - Thursday, May 31, 2001
Traditional media optimization has been tried before. And it failed. So, wh ...
- A Teenager's Media Lifestyle
MediaDailyNews, Michael Drexler - Monday, May 7, 2001
There's an awful lot being written about teenagers today. Not only sociological ...
- Lead, Follow, Or Get Out Of The Way *
MediaDailyNews, Michael Drexler - Monday, April 23, 2001
The dot-com shakeout certainly contributed to the weakening economy just as ...
- The Media Shell Game
MediaDailyNews, Michael Drexler - Monday, March 26, 2001
Ever play the Shell Game? You know, three cups, a peanut she ...
- Pitfalls of Agency Selection
MediaDailyNews, Michael Drexler - Monday, March 5, 2001
The decision for a company to seek an advertising or media agen ...
- Media Strategy is the Forerunner to Effective Execution
MediaDailyNews, Michael Drexler - Monday, January 29, 2001
Years ago, independent media buying organizations emerged as an alternative to t ...
- Branding Misinterpreted
MediaDailyNews, Michael Drexler - Tuesday, January 2, 2001
What's in a name? Well if it has to do with brandin ...
