- Proceed With Caution: Attribution's Insights Not Always Straight Line
Metrics Insider, Anto Chittilappilly - Tuesday, November 29, 2011
The insights that are produced by your cross-channel attribution management solution, a ...
- Attribution Science: Blondes, Brunettes & Non-Converters
Metrics Insider, Anto Chittilappilly - Tuesday, October 25, 2011
When any marketing attribution management solution is developed, a decision must ...
- Effective Drivers: Media Mix Modeling vs. Attribution Management
Metrics Insider, Anto Chittilappilly - Tuesday, September 27, 2011
Media mix modeling is typically delivered as a distinct "snapshot in tim ...
- Attribution's Recommendation Engine: Windshield Vs. Rear-View Mirror
Metrics Insider, Anto Chittilappilly - Friday, September 16, 2011
In "A Chevy Convertible & Attribution: Both Offer Top-Down Technology," I us ...
- A Chevy Convertible & Attribution: Both Offer Top-Down Technology
Metrics Insider, Anto Chittilappilly - Friday, August 12, 2011
For some of us, summer is a time to take a relaxi ...
- Can The Accuracy Of Attribution Be Validated?
Metrics Insider, Anto Chittilappilly - Thursday, June 30, 2011
Just as not all scales use the same methodology to calculate t ...
- The New Time Lag: Not Your Father's Metric Anymore
Metrics Insider, Anto Chittilappilly - Monday, May 23, 2011
Traditionally, "time lag to conversion" has been defined as the amount ...
- Putting Insights Into Action: Operationalizing Attribution
Metrics Insider, Anto Chittilappilly - Friday, May 13, 2011
I recently spoke to an audience of search marketers on the top ...
- More On The New Time Lag: Not Your Father's Metric Any More
Metrics Insider, Anto Chittilappilly - Tuesday, April 19, 2011
In Part 1 of this article I discussed how today's more sophisticat ...
- Marketing Attribution: From Silos to Synergy
Metrics Insider, Anto Chittilappilly - Thursday, February 10, 2011
A marketer who recently implemented marketing attribution in his organization asked ...