- Marketing Attribution: A Time-To-Market Decision
Metrics Insider, Anto Chittilappilly - Tuesday, December 11, 2012
When planning the implementation of an attribution solution within your organization, the ...
- Marketing Attribution: A CMO's Best Friend
Metrics Insider, Anto Chittilappilly - Tuesday, November 13, 2012
Today's CMO occupies a challenging and dynamic place in his or h ...
- How To Calculate Attribution's ROI: The Formula
Metrics Insider, Anto Chittilappilly - Tuesday, October 16, 2012
A question that frequently arises when brands or agencies consider an investme ...
- Implementing Attribution Requires Change
Metrics Insider, Anto Chittilappilly - Tuesday, September 11, 2012
For those of you thinking about attribution management solutions, one of t ...
- Attribution Management As A Facilitator Of Your Enterprise Data Warehouse
Metrics Insider, Anto Chittilappilly - Tuesday, July 31, 2012
When an organization engages in marketing attribution it knowingly or unknowingly mak ...
- Using Experiment Design To Build Confidence in Your Attribution Model
Metrics Insider, Anto Chittilappilly - Wednesday, July 11, 2012
A key finding of the recently published joint Forrester Consulting/IAB report, "Digit ...
- Marketing Attribution: The Answer To The Validation Question
Metrics Insider, Anto Chittilappilly - Tuesday, June 5, 2012
I authored a MediaPost article last June that asked the question "C ...
- Attribution-Based Marketing Optimization
Metrics Insider, Anto Chittilappilly - Wednesday, May 9, 2012
Recently, Forrester Research published the research reports that ranked marketing attribution produ ...
- The Impact Of Cookie Deletion On Marketing Attribution
Metrics Insider, Anto Chittilappilly - Wednesday, April 11, 2012
One of the questions frequently asked about attribution is how much cook ...
- Brand Proxy Metrics: Fuel For The Cross-Channel Attribution Engine
Metrics Insider, Anto Chittilappilly - Tuesday, March 6, 2012
Based on the comments and questions readers had on my January artic ...
- What Your Smartphone Has To Do With Marketing Attribution
Metrics Insider, Anto Chittilappilly - Tuesday, February 7, 2012
I remember the day I bought my first smartphone -- the I ...
- Attribution Management: A Direct Response & Brand Marketing Tool
Metrics Insider, Anto Chittilappilly - Tuesday, January 10, 2012
Marketers and their agencies typically look at attribution management and the val ...