- What About Video For Classified Ads?
Video Insider, Mike Cassidy - Tuesday, March 18, 2008
As a consumer, I could see that video within classifieds would ...
- Finding A Better Way: Pathways To Video Profits
Video Insider, Mike Cassidy - Tuesday, February 26, 2008
The online advertising industry is continually discussing where video is going a ...
- Welcome Back, Writers: Now What?
Video Insider, Mike Cassidy - Tuesday, February 12, 2008
The nearly four-month writers' strike appears to be coming to an en ...
- Online Videos Kick Off SuperBowl Promos
Video Insider, Mike Cassidy - Tuesday, January 29, 2008
The XLII SuperBowl takes places this coming Sunday in Phoenix. The heavi ...
- Looking Forward To The Olympics: Watershed In Digital Coverage
Video Insider, Mike Cassidy - Tuesday, January 15, 2008
During CES Bill Gates addressed the NBC/Microsoft partnership for online video technolo ...
- Looking Back Through The Numbers
Video Insider, Mike Cassidy - Tuesday, December 18, 2007
As the year comes to a close, I thought I would ha ...
- Game On: Checking Out The Digital NFL
Video Insider, Mike Cassidy - Tuesday, December 4, 2007
The NFL Network, in its second year of broadcasting, began airing gam ...
- 2007 Status Report
Video Insider, Mike Cassidy - Monday, November 19, 2007
From publishers and advertisers I regularly hear different and conflicting opinions ...
- Q&A With High-Tech Analyst
Video Insider, Mike Cassidy - Tuesday, November 6, 2007
I recently had the opportunity to interview Daniel Taylor, senior analyst ...
- P&G: From Soap Operas To Online/Mobile Shows
Video Insider, Mike Cassidy - Tuesday, October 23, 2007
Procter & Gamble Co. has been in the news lately, as t ...
- Consider Direct-Response Video
Video Insider, Mike Cassidy - Monday, October 8, 2007
To date, online video has centered on the major brand advertisers a ...
- Video Distribution Wars Heat Up
Video Insider, Mike Cassidy - Tuesday, September 11, 2007
Just last week, NBC announced it would not be renewing its vid ...
- The Answer For Newspapers -- Online Video
Video Insider, Mike Cassidy - Monday, August 27, 2007
Newspapers have long been suffering a slow decline. Try talking to someo ...
- Online Video Gets Boost From Blockbuster Buy
Video Insider, Mike Cassidy - Tuesday, August 14, 2007
Just last week Blockbuster acquired the MovieLink download service. The reported purcha ...
- Is Digital Video Ready To Enter The Upfront?
Video Insider, Mike Cassidy - Monday, July 30, 2007
With the broadcast upfront recently wrapping up, I was curious to kn ...
- Signs Point To Success For Upcoming Video Venture
Video Insider, Mike Cassidy - Monday, July 16, 2007
I am looking forward to the upcoming launch of the joint onli ...
- Google And YouTube: Where Is the Video Leadership?
Video Insider, Mike Cassidy - Monday, June 25, 2007
Google rocked the online world last November when it announced that t ...
- Finding That Just-Right Length For Pre-Rolls
Video Insider, Mike Cassidy - Monday, June 11, 2007
When the Online Publishers Association published its initial findings from a surv ...
- Creating A Successful Online Video Campaign
Video Insider, Mike Cassidy - Monday, April 9, 2007
As online video advertising becomes more prevalent, the question of what go ...
- Giving Pre-Roll Video A Chance
Video Insider, Mike Cassidy - Tuesday, March 13, 2007
As online video advertisements become more pervasive, so too does the argume ...
- Who Owns The Video Buy: Online or TV Buyers?
Video Insider, Mike Cassidy - Monday, December 4, 2006
As online video advertising heats up, the question becomes, who actually ow ...
