Mike Altieri
Member since October 2008Contact Mike- VP, Acount Services SendTec
- 877 Executive Center Dr. W.
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- 33702 USA
Articles by Mike All articles by Mike
- 1-800-LOST SEM LEADS: How to Attribute 50% More SEM Leads Using 800#'s in
Performance Insider on
11/06/2008
It's deceptive, really. That lowly toll-free number at the top of your SEM landing site or page. Sure, people call it; you capture leads and on a good day even make some sales. You figure some of those leads and sales are a result of your hard-fought SEM campaign. But how many? How many phone leads can you really attribute directly to your paid SEM efforts versus organic activity, or worse, other offline media traffic that happens to be funneling into the same location? The answer is quite simple. And it requires only a nominal amount of IT attention to know your real ROI from your SEM campaign.
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