- The CPM Disparity
MediaDailyNews, Ari Rosenberg - Friday, March 25, 2005
Newsweek magazine's rate card lists an open rate of $231,000 for ...
- The Big Idea Budget
MediaDailyNews, Ari Rosenberg - Friday, March 11, 2005
The mother of all budgets is the marketing budget. It is fr ...
- Adding Value to Added Value
MediaDailyNews, Ari Rosenberg - Thursday, March 3, 2005
When I purchased media in the early 1990s, the items we negotiat ...
- CurrentThinking: Click-Through
OMMA Magazine, Ari Rosenberg - Thursday, March 31, 2005
Click-through. Are there two words that evoke more emotion in the wor ...