ARI ROSENBERG
Founder, Performance Pricing Holdings, LLC

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  • Step Three: What's Your Story?
    Publishing Insider, Ari Rosenberg - Thursday, December 14, 2006
    If you sell media, you are a good storyteller. You have ...
  • Step Two: Going Back to School
    Publishing Insider, Ari Rosenberg - Thursday, December 7, 2006
    If you were asked to describe the first memory that comes ...
  • Is Your Business Wired For Success?
    Publishing Insider, Ari Rosenberg - Thursday, November 30, 2006
    This column is the first of a three-part series we're calling "Thr ...
  • 'So Now What?'
    Publishing Insider, Ari Rosenberg - Thursday, November 2, 2006
    A student posed this question during a recent seminar I conducted. ...
  • Some Advice On Getting Big Deals Done And Surviving Q4
    Publishing Insider, Ari Rosenberg - Thursday, October 19, 2006
    Here's the clay you need to sculpt a big deal--the larger-than-average ...
  • At The End Of The Day
    Publishing Insider, Ari Rosenberg - Thursday, October 5, 2006
    Business is funny. We want to say what we mean, but ...
  • Serenity Or Not
    Publishing Insider, Ari Rosenberg - Thursday, September 21, 2006
    "God grant me the serenity to accept the things I cannot chang ...
  • 'In Theory...'
    Publishing Insider, Ari Rosenberg - Thursday, September 7, 2006
    Sitting with a client over breakfast recently, I asked, "Why does ...
  • 'From The Desk Of...'
    Publishing Insider, Ari Rosenberg - Thursday, August 31, 2006
    Do you recall the days in sales when salesmen (as they we ...
  • Irate
    Publishing Insider, Ari Rosenberg - Thursday, August 17, 2006
    As media sellers, we try to make buyers feel like our be ...
  • Tiger's Roar
    Publishing Insider, Ari Rosenberg - Thursday, August 3, 2006
    I have been looking for my father ever since he took h ...
  • Walt Disney Just Rolled Over In His Grave
    Publishing Insider, Ari Rosenberg - Thursday, July 20, 2006
    Is Disney aware its brand drove through a red-light district when ...
  • A Chance For Publishers To Zig While Others Zag
    Publishing Insider, Ari Rosenberg - Thursday, July 6, 2006
    Consumers hate Internet advertising. To be clear, consumers do not hate advertising
  • "Get Out Of MySpace"
    Publishing Insider, Ari Rosenberg - Thursday, June 22, 2006
    Advertising, despite the math and science introduced by the Internet, is sti ...
  • A Page-Turning Idea
    Publishing Insider, Ari Rosenberg - Thursday, May 11, 2006
    "Many small details have been included for the sole purpose of creati ...
  • How Do You Sell Advertising?
    Publishing Insider, Ari Rosenberg - Thursday, April 27, 2006
    I get this inquiry quite a bit, especially from those readers w ...
  • How To Make More Money By Not Charging For Video Ads
    Publishing Insider, Ari Rosenberg - Thursday, April 13, 2006
    Is online where we really want our video served, or is th ...
  • Just Doing It Right
    Publishing Insider, Ari Rosenberg - Thursday, March 30, 2006
    Calling on Nike was one of the best experiences I collected whi ...
  • A Second Serving
    Publishing Insider, Ari Rosenberg - Thursday, March 16, 2006
    Please allow me to revisit the issues of working with ad network ...
  • Working The Workday
    Publishing Insider, Ari Rosenberg - Thursday, March 2, 2006
    Selling media is a lonely place to live from nine to fiv ...
  • Just Say No To Ad Networks
    Publishing Insider, Ari Rosenberg - Thursday, February 16, 2006
    Before you sign on or renew agreements with companies that harvest invento ...
  • Ten Things I Think I Know
    Publishing Insider, Ari Rosenberg - Thursday, February 2, 2006
    This column is in honor of Peter King, famed football columnist f ...
  • Tug Of War
    Publishing Insider, Ari Rosenberg - Thursday, January 19, 2006
    The goal of a media buyer is to purchase the least possib ...
  • Open for Business
    Publishing Insider, Ari Rosenberg - Thursday, January 5, 2006
    When your boss asks, "How was your Christmas?" your answer is n ...
  • Sales Focus: Sell the Brand, Not the Ad
    OMMA Magazine, Ari Rosenberg - Tuesday, March 21, 2006
    Don't forget the users--oh, and stop calling them users. ...
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