- How Developing Technologies Mold Customers
MarketingTools: CRM, Nick Balletta - Tuesday, July 3, 2012
The phone. The computer. The Internet. The introduction of these major technologic ...
- How Self-service Tools Affect CRM
MarketingTools: CRM, Nick Balletta - Tuesday, June 5, 2012
As technology continues to progress, customers are following suit and are mo ...
- Customer Reward Management
MarketingTools: CRM, Nick Balletta - Tuesday, May 1, 2012
Customer engagement can take many forms, like special discounts, offers and V ...
- CRM: Customer Rolodex Management
MarketingTools: CRM, Nick Balletta - Tuesday, April 3, 2012
Years ago, CRM was merely the management of a Rolodex. In fac ...
- Crazy Customer Relationship Management
MarketingTools: CRM, Nick Balletta - Tuesday, March 6, 2012
I always joke that in my next life, I will come ba ...
- CCRM: Consulting Customer Relationship Management
MarketingTools: CRM, Nick Balletta - Tuesday, February 7, 2012
Managing customers through a complex sales process can be challenging, especially ...
- Utilizing Video To Enhance CRM
MarketingTools: CRM, Nick Balletta - Tuesday, January 3, 2012
As technology continues to evolve and the number of communication channels increase ...
- Predator To Prey
MarketingTools: CRM, Nick Balletta - Tuesday, December 6, 2011
In the world of technology sales, there are many hurdles one h ...
- Breaking Up Is Hard To Do
MarketingTools: CRM, Nick Balletta - Tuesday, November 1, 2011
Sometimes, the unthinkable happens. You get dumped by a client. Now, the ...
- Is The 'S' In Sales For Sleazy??
MarketingTools: CRM, Nick Balletta - Tuesday, October 4, 2011
I remember being in business school, and one of our real professo ...
- Free Is The Most Expensive Price
MarketingTools: CRM, Nick Balletta - Tuesday, September 6, 2011
Clients or prospects will often ask for the "free trial." Therefore, wherev ...
- Eat Your Own Dog Food -- And Other Challenges To Using CRM Tools
MarketingTools: CRM, Nick Balletta - Tuesday, August 2, 2011
Over the past few decades, CRM has evolved extensively. The genesis ...
- The 'C' Stands For Cloud
MarketingTools: CRM, Nick Balletta - Tuesday, July 5, 2011
No more Lotus spreadsheets and Rolodexes. Modern-day sales and marketing professionals ne ...
- The Importance Of Listening To Customers To Drive Innovation
MarketingTools: CRM, Nick Balletta - Tuesday, June 7, 2011
Good sales people should be listening more than speaking. When they a ...
- A Hybrid That Does More Than Make You Feel Good
MarketingTools: CRM, Nick Balletta - Tuesday, May 3, 2011
By embracing a hybrid strategy, professional meeting planners are able to satis ...
- Social Media Webcasting And Corporate Social Media ... Oxymorons?
MarketingTools: CRM, Nick Balletta - Tuesday, March 29, 2011
Agencies are having a bonanza consulting large enterprises on the uses ...