- McDonald's: The CMO's Retiring, Long Live The CMO
Marketing Daily, Nina Lentini - Friday, November 30, 2007
[Restaurants] McDonald's has named 18-year company veteran Neil Golden as its n ...
- Heinz Credits Marketing Strategy For 19% Profit Hike
Marketing Daily, Nina Lentini - Friday, November 30, 2007
[Food] "We have now invested in double-digit marketing increases in five ...
- Diamond Foods Readies New Ads, Declines Super Bowl
Marketing Daily, Nina Lentini - Thursday, November 29, 2007
[Food] The company will leverage the success it has enjoyed since employi ...
- Celestial Seasonings Breaks Largest Campaign Ever
Marketing Daily, Nina Lentini - Wednesday, November 28, 2007
[Beverages] "Our new positioning for Celestial Seasonings is 'tantalizing adventures for t ...
- Philips Is Back With More Bad News/Good News For Men
Marketing Daily, Nina Lentini - Monday, November 26, 2007
[Packaged Goods] "The creative concept was based on the same consumer insig ...
- Greyhound Bus Campaign Targets Younger Crowd
Marketing Daily, Nina Lentini - Friday, November 23, 2007
[Campaign] The effort is intended to showcase the bus company's three-year, $ ...
- Spice Maker McCormick Buys Unilever's Lawry's, Adolph's
Marketing Daily, Nina Lentini - Thursday, November 15, 2007
[Food] The company will enter the growing wet marinades category with t ...
- Capital One Launches Pigs Into Flight In Unique Promo
Marketing Daily, Nina Lentini - Wednesday, November 14, 2007
[Financial Services] Capital One has taken to the skies, where it ...
- Target Puts The Game Show In Holiday Shopping
Marketing Daily, Nina Lentini - Monday, November 12, 2007
[Retail] The strategy offers consumers a sense of adventure by giving th ...
- Sara Lee Profit Sinks, Partly Due To Ad Spend Hike
Marketing Daily, Nina Lentini - Thursday, November 8, 2007
[Food] CEO Brenda Barnes told analysts Wednesday morning, "Marketing and research-and-development spendi ...
- Pond Radio Takes Best Of Show In Inaugural EAR Awards
Marketing Daily, Karl Greenberg, Nina Lentini - Monday, November 5, 2007
[Awards] Comedian and award presenter Stephen Colbert spoke highly of the mediu ...
- Cinnabon Gets Chuckle Out Of Colbert's 'Branded Killings'
Marketing Daily, Nina Lentini - Thursday, November 1, 2007
[Food] The comedian poked fun at rival John McCain's promise to ...
- FTC To Hear From Those For, Against 'Do Not Track' List
Marketing Daily, Nina Lentini - Thursday, November 1, 2007
[Industry] Some groups are calling for more protection of consumer privacy onlin ...