- Borders To Back Customers' Resolutions With Free Events
Marketing Daily, Nina Lentini - Monday, December 31, 2007
[Retail] "Since January and the New Year is a time when peop ...
- Celeb Endorsements Don't Hold Much Sway Over Voters
Marketing Daily, Nina Lentini - Friday, December 28, 2007
[Politics] A study by E-Poll Market Research, which researches celebrities and brand ...
- Baskin-Robbins Modernizes Web Site For Today's Moms
Marketing Daily, Nina Lentini - Friday, December 21, 2007
[Food] PR will support the site's relaunch as well as an e-ma ...
- Activist Group Threatens Suit Over Sara Lee Bread Claims
Marketing Daily, Nina Lentini - Tuesday, December 18, 2007
[Food] Sara Lee says the product is designed to help consumers transiti ...
- ConAgra Reformulates Popcorn To Delete Suspect Ingredient
Marketing Daily, Nina Lentini - Tuesday, December 18, 2007
[Food] The nation's largest popcorn maker is developing an integrated campaign th ...
- Miller To Test Lo-Cal Versions Of Its Craft Beers
Marketing Daily, Nina Lentini - Monday, December 17, 2007
[Beverages] Benj Steinman, editor of Beer Marketers Insights, says it is ...
- Dunkin' Donuts Hitches Rides With Hess, Sara Lee
Marketing Daily, Nina Lentini - Wednesday, December 12, 2007
[Restaurants] Laura Ries, president of Ries & Ries, an Atlanta-based brand consultanc ...
- 'Marketing Daily' Announces 'Marketers Of The Year'
Marketing Daily, Nina Lentini - Tuesday, December 11, 2007
[Awards] Our team of writers and editors has established the winning compani ...
- Elations Launching 'Best Drink In The Joint' Nutri Bev
Marketing Daily, Nina Lentini - Monday, December 10, 2007
[Beverages] Developed and tested by Procter & Gamble in the late 1990 ...
- CCFC Blasts McDonald's For Report Card Advertising
Marketing Daily, Nina Lentini - Thursday, December 6, 2007
[Restaurants] The students received report cards last week in envelopes adorned wi ...
- P&G Ad Pays Tribute To Actor Who Played Mr. Whipple
Marketing Daily, Nina Lentini - Wednesday, December 5, 2007
[Packaged Goods] Brand guru Bob Passikoff, president of Brand Keys, agrees wi ...
- Dunkin' Brands Sells Togo's To Ex-Exec, Equity Firm
Marketing Daily, Nina Lentini - Tuesday, December 4, 2007
[Restaurants] "It has a high degree of awareness in California," says Jas ...
- Hershey Meltdown: Top Marketing Chief Resigns
Marketing Daily, Nina Lentini - Monday, December 3, 2007
[Food] Thomas Hernquist's resignation came the same day that COO David We ...