- Virgin Atlantic Launches 'Airphoria' Campaign
Marketing Daily, Nina Lentini - Monday, September 29, 2008
"We recognized the opportunity we had out there, that our messaging ...
- 'Brand USA' Is Most Lopsided Of All 50 Nations Studied
Marketing Daily, Nina Lentini - Thursday, September 25, 2008
Everyone seems to "know" us--but NBI's Xiaoyan Zhao says that even befo ...
- Small Colorado Bakery Takes On 'Healthy Ingredients'
Marketing Daily, Nina Lentini - Wednesday, September 24, 2008
After a giggling baker smothers one of her new-made loaves in kisse ...
- Charlotte's First TV Ads Focus On 'A Lot'
Marketing Daily, Nina Lentini - Tuesday, September 23, 2008
The advertising's graphic hook is that the words "a lot" read clear ...
- Kimberly-Clark Targets 'Madres' In Huggies Campaign
Marketing Daily, Nina Lentini - Monday, September 22, 2008
Every weekend until Thanksgiving, the company is conducting grassroots efforts in L ...
- General Mills Targets Dads For Chex Mix Brand
Marketing Daily, Nina Lentini - Thursday, September 18, 2008
In its first online effort to reach dads, the brand is posti ...
- Dunkin' Donuts Franchisees Seek Ad Fund Review
Marketing Daily, Nina Lentini - Friday, September 5, 2008
The action comes in the wake of the indictment of a form ...