- BDO Seidman's First National Effort To Bow
Marketing Daily, Nina Lentini - Saturday, February 14, 2009
The campaign will create a significant and sustained presence on morning nation ...
- Aflac Duck, NASCAR Racer Cozy Up
Marketing Daily, Nina Lentini - Wednesday, February 11, 2009
Aflac is kicking off its first year as primary sponsor of Ca ...
- ANA Survey Finds Marketing Industry Hit Hard
Marketing Daily, Nina Lentini - Tuesday, February 10, 2009
More companies are now identifying cost savings and reductions (93% vs. 8 ...
- Who's Behind Those Foster Grants? Raquel!
Marketing Daily, Nina Lentini - Monday, February 9, 2009
Foster Grant signed Welch at the end of 2008 to provide t ...
- Penguins Urge Young Fans To 'Get In The Game'
Marketing Daily, Nina Lentini - Thursday, February 5, 2009
The campaign targets the 20-something fan who is both accustomed to alternati ...
- Ovaltine Ads Combine Opera, Yucky Foods
Marketing Daily, Nina Lentini - Wednesday, February 4, 2009
While the support advertising is fact-based and specific (for instance, that Ovalti ...
- Del Monte Puts Pup-Peroni In TV Ads
Marketing Daily, Nina Lentini - Monday, February 2, 2009
In a bid to drive dog treat category leadership, the San Francisco-bas ...