- 'Sustainability' Gains But Is Mum The Word?
Marketing Daily, Nina Lentini - Monday, April 13, 2009
More than half of corporate marketers and communicators believe that their organizatio ...
- Colo. Bank To Buzz Baseball Fans At Opener
Marketing Daily, Nina Lentini - Thursday, April 9, 2009
The latest in a series of a media-specific ad campaigns for t ...
- Sprint Launches Two-Pronged Campaign
Marketing Daily, Nina Lentini - Monday, April 6, 2009
One debuted during Monday night's "24" on Fox, where Sprint has alrea ...
- Cross-Media Case Study:Plugged in to the Electorate
OMMA Magazine, Nina Lentini - Wednesday, April 1, 2009
In 2007, as the cola wars intensified and consumers kept backing aw ...