- McDonald's To Focus On Tech, Coffee, Value
Around the Net In Brand Marketing, Nina Lentini - Tuesday, January 24, 2017
McDonald's has seen significant sales and earnings growth in its two-year effo ...
- Pharma Campaigns To Dispel Bad Reputation
Around the Net In Brand Marketing, Nina Lentini - Tuesday, January 24, 2017
he pharmaceutical industry wants you to know that it's not "getting aw ...
- Warby Parker Sees A Future In Brick, Mortar
Around the Net In Brand Marketing, Nina Lentini - Tuesday, January 24, 2017
Warby Parker plans to open at least 25 retail locations this yea ...
- Sale Delay Drags Out Long Goodbye For Yahoo's Mayer
Around the Net In Brand Marketing, Nina Lentini - Tuesday, January 24, 2017
Yahoo said on Monday that it now expected the sale of i ...
- Lane Bryant CEO Out After Just A Few Months
Around the Net In Brand Marketing, Nina Lentini - Tuesday, January 24, 2017
The largest plus-size retailer has a thinning C-suite. Lane Bryant and Catherin ...
- P&G Q2 Profit Up 146%, Sales Down 0.3%
Around the Net In Brand Marketing, Nina Lentini - Monday, January 23, 2017
Procter & Gamble reported a $7.9 billion second-quarter profit Friday, a 14 ...
- New McDonald's Big Mac Sizes Go National
Around the Net In Brand Marketing, Nina Lentini - Monday, January 23, 2017
McDonald's is two years into an effort to streamline its menu ...
- J.C. Penney Scores With Nike
Around the Net In Brand Marketing, Nina Lentini - Monday, January 23, 2017
The department store retailer has teamed up with the athletic giant ...
- Head & Shoulders Starts Recycling Effort, A First
Around the Net In Brand Marketing, Nina Lentini - Monday, January 23, 2017
Sustainability is making strides in the hair-care industry in a big wa ...
- Expectations Increasingly Challenge Brands To Deliver
Marketing Daily, Nina Lentini - Tuesday, January 17, 2017
"You can't just say, 'Oh, well, consumers just stopped drinking this stuff, ...
- Astroglide Campaign Focuses On Exploration
Marketing Daily, Nina Lentini - Wednesday, January 4, 2017
"The 2017 campaign is meant to be more emotive and less overt ...