Oliver Downs
Member since March 2008Contact Oliver- Chief Science Advisor AdReady, Inc.
- http://www.adready.com
- 936 N 34th Street
- Suite 300
- Seattle Washington
- 98103 USA
Articles by Oliver All articles by Oliver
- Targeting: Get Off My Back in
Media Magazine on
05/20/2008
Can we agree that there is nothing more frustrating than discovering something better, cheaper or more attractive than the item you just bought? Thanks to the power of behavioral targeting, I had this experience recently after buying a car. The ad engines rapidly caught on to the fact that, over a period of about two weeks, I was in the market for a new family car.
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