PAT LAPOINTE
Pat LaPointe is Managing Partner at MarketingNPV -- specialty advisors on marketing metrics, ROI, and resource allocation, and publishers of MarketingNPV Journal. Contact him here.
-
Metrics Insider
Better Ways To Do More With Less Feb. 24, 2009, 2:45 p.m. -
Metrics Insider
Think Ahead While Cutting Back Feb. 10, 2009, 10:15 a.m.
