PAT LAPOINTE
Pat LaPointe is Managing Partner at MarketingNPV -- specialty advisors on marketing metrics, ROI, and resource allocation, and publishers of MarketingNPV Journal. Contact him here.
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Metrics Insider
Measuring What Matters Most Dec. 22, 2009, 2:30 p.m. -
Metrics Insider
Making The 'Best' Business Case For Marketing Investments Dec. 8, 2009, 12:30 p.m.
