- Elves Present Dashboard, While Santa Suffers
Metrics Insider, Pat LaPointe - Tuesday, December 14, 2010
Santa slipped into a PowerPoint-induced coma today halfway through the annual Elf ...
- Send THIS To Your CFO (Anonymously)
Metrics Insider, Pat LaPointe - Tuesday, November 30, 2010
Attention, all finance executives seeking to understand the ROI on marketing investments...Ov ...
- SOV Is DOA
Metrics Insider, Pat LaPointe - Tuesday, November 16, 2010
One of the most popular measures of relative marketing effectiveness continues ...
- Tapping Into The Wisdom Of Clouds
Metrics Insider, Pat LaPointe - Tuesday, November 2, 2010
Prediction markets have been around for quite a while now. The Io ...
- Metrics For Your 'Special Purpose'
Metrics Insider, Pat LaPointe - Tuesday, October 19, 2010
Question: What do Steve Martin (actor) and the Association of National Advertiser ...
- Overcoming Short-Term Bias In Marketing Measurement
Metrics Insider, Pat LaPointe - Wednesday, October 6, 2010
At best, marketing measurement tends to slant toward short-term payback at t ...
- Five Things You Can Do TODAY To Improve Your Measurement Foundation
Metrics Insider, Pat LaPointe - Tuesday, September 21, 2010
While the economy may be improving, CFOs will be cautious not ...
- Measurement Problems? Check Your Credibility Chain
Metrics Insider, Pat LaPointe - Tuesday, September 7, 2010
Which of the following is the biggest obstacle to better measurement ...
- Achieving Simplicity In Measurement
Metrics Insider, Pat LaPointe - Tuesday, August 24, 2010
So often I hear that a given approach to measuring the payba ...
- Dashboards: Huge Value Or Big Expense?
Metrics Insider, Pat LaPointe - Tuesday, August 10, 2010
I'm hearing more and more "dashboard bashing" these days. Seems that ma ...
- Metrics That Help Catch Lightning in a Bottle
Metrics Insider, Pat LaPointe - Tuesday, July 27, 2010
Of all the marketing jargon that's penetrated our brains, I think t ...
- Twitter Metrics? Why Bother?
Metrics Insider, Pat LaPointe - Tuesday, June 22, 2010
There sure is lots of buzz these days about how to measu ...
- How To Get The Budget You Need
Metrics Insider, Pat LaPointe - Tuesday, June 8, 2010
As 2011 planning season approaches, here are a few things you c ...
- Ten Specific Ways Brand Investments Pay Back
Metrics Insider, Pat LaPointe - Tuesday, May 25, 2010
One of the most frequent questions I get about measuring marketing i ...
- Newsflash: Biz Media Again Fooled By Bogus Research
Metrics Insider, Pat LaPointe - Tuesday, May 11, 2010
I continue to see a number of highly intelligent business editors coveri ...
- Measurement's Exponential Curve
Metrics Insider, Pat LaPointe - Tuesday, April 27, 2010
I attended the Global Retail Marketing Association's annual leadership conference recently a ...
- Memo From The CFO: The Best Response
Metrics Insider, Pat LaPointe - Tuesday, April 13, 2010
Two weeks ago I posted a disguised version of an actual ema ...
- Memo From CFO: Ad Metrics Not Good Enough
Metrics Insider, Pat LaPointe - Tuesday, March 30, 2010
Following is a sanitized version of an actual email from a C ...
- What 300 Years Of Science Teach Us About WOM Metrics
Metrics Insider, Pat LaPointe - Tuesday, March 16, 2010
In the early 18th century, scientists were fascinated with questions about t ...
- Preventing Premature Delegation
Metrics Insider, Pat LaPointe - Wednesday, March 3, 2010
When responsibility for selecting critical marketing metrics gets delegated by the C ...
- Lose The Marketing Love Handles Without Lifting A Finger
Metrics Insider, Pat LaPointe - Tuesday, February 16, 2010
I got an email the other day from a marketing technology compa ...
- How To Avoid A 'Holey War' Of Spending
Metrics Insider, Pat LaPointe - Wednesday, February 3, 2010
My friend and business partner, Dave Reibstein of Wharton School, writes ...
- The Cost Of NOT Branding
Metrics Insider, Pat LaPointe - Tuesday, January 19, 2010
It's a simple formula: Recession requires more tactical spending. This year's budg ...
- Forecast For 2010: Better Forecasting
Metrics Insider, Pat LaPointe - Tuesday, January 5, 2010
Yogi Berra said, "It's tough to make predictions, especially about the future ...