PAUL GOUGH

Articles by Paul All articles by Paul

• Heinz Warms Up To Starcom, Assigns Planning For Frozen Foods Unit in MediaDailyNews on 06/15/2004
  

  H.J. Heinz Co. will announce this morning that it has assigned its Frozen Foods brand media planning to Starcom USA. Terms of the deal and account size weren't announced. Starcom USA, the media buying agency of record for Heinz U.S. Consumer Products, had media planning responsibilities for U.S. Ketchup, Condiments, and Sauces--and will add strategic planning for all of Heinz's frozen food products.

• Outdoor Industry Continues Strong, Steady Growth Into First Quarter in MediaDailyNews on 06/15/2004
  

  Strong and steady growth have been the operative words for the outdoor industry since the advertising recovery began in earnest. The first quarter was no different--continuing outdoor's positive trend, which stretches beyond that because when other media were down, outdoor had merely flat revenues.

• For - And On - The Record: Nets Claim Strong Upfront Sales, Price Gains in MediaDailyNews on 06/14/2004
  

  The broadcast networks, which had been on silent running throughout most of the upfront, turned toward public relations Monday, claiming CPM increases in the mid single digits to--in CBS' case--apparently, low double digits.

• Levin Fails To Rise, Ousted As WB Chief in MediaDailyNews on 06/14/2004
  

  Jordan Levin, who only last month became chief executive officer of The WB after several years at other top positions including entertainment president, will leave the network via that well-known exit route of the studio production deal. Levin's departure leaves Garth Ancier, chairman of The WB--who was running the network along with Levin--to run the company.

• Early Returns On Major Newspaper Companies Show Results Are Up in MediaDailyNews on 06/15/2004
  

  It may not be the strong growth that publishers would want, but the early returns from major newspaper companies have found that results were up across the board in May.

• Financial Focus: Cinema Advertising in MediaDailyNews on 06/14/2004
  

  The fastest-growing forms of advertising last year were not cable television, the Internet, or even Spanish-language TV. That honor went to cinema advertising. It's coming from a much smaller base, of course. Cinema advertising revenues rose 37 percent, from $259.3 million in 2002 to $356.1 million in 2003. That dollar amount comes from a report released this morning from the Cinema Advertising Council, a trade association serving the industry.

• As DirecTV Gives TiVo The Old Heave-Ho, DVR Pioneer Turns To The Web in MediaDailyNews on 06/09/2004
  

  While it's become fashionable to write TiVo's obituary, DirecTV's decision Tuesday to sell its stake in the digital video recording pioneer might not be as dire as it seems at first glance. Among other things, the DVR marketer today will unveil plans to shift its focus from traditional TV gate-keepers like satellite and cable operators with a new service enabling consumers to download content directly from the Internet. The move is the first in what is expected to be a series of moves by traditional TV players into Web-based downloading that will accelerate the much anticipated convergence of the two media.

• Cable Leaves Little On The Table, Major Nets Make Upfront Sales Goals in MediaDailyNews on 06/09/2004
  

  While a couple of broadcast networks are still holding out for more, the major cable networks that have led this year's upfront say they're largely done selling their 2004-05 ad inventory and that there's been a noticeable uptick in money moving from broadcast to cable.

• Thinking Outside The Box, TiVo Unveils Network Plans: Home Networking in MediaDailyNews on 06/10/2004
  

  TiVo Inc. made more aggressive moves for its future, unveiling service enhancements that will further the DVR marketer's goal of becoming not just another TV box, but the epicenter of household entertainment, as well as plans to use broadband Internet connections to download content to TiVo hard drives.

• Emerging Net Hopes To Be Tour De Force With Tour De France in MediaDailyNews on 06/07/2004
  

  For the Outdoor Life Network, there's a lot riding on cyclist Lance Armstrong's attempt to win a record sixth consecutive Tour de France. The channel recently launched a $20-million-dollar advertising campaign tied to its wall-to-wall coverage of the tour, which has been an OLN staple and the event that draws the highest heat among viewers and advertisers.

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