- Interep Introduces Ways To Make Radio Advertising Easier
Online Media Daily, Paul Gough - Tuesday, July 30, 2002
An advertising company’s new product line is aimed at making it easi ...
- Common Good Magazine Wants To Pick Up Where George Left Off
Online Media Daily, Paul Gough - Monday, July 29, 2002
A new general-interest political magazine founded by the daughter of JFK ai ...
- Postal Service Awards Advertising Contract To Detroit Agency
Online Media Daily, Paul Gough - Friday, July 26, 2002
A Detroit advertising agency has been awarded the U.S. Postal Service’s advertisi ...
- Telecoms Jockey For Position After WorldCom Filing
Online Media Daily, Paul Gough - Thursday, July 25, 2002
As telecom giant WorldCom struggles for survival, its long-distance carrier MCI a ...
- Financial Websites See Ad Growth
Online Media Daily, Paul Gough - Wednesday, July 24, 2002
Despite a rocky time on Wall Street, some financial-information websites are seei ...
- Kmart Promotes Senior Advertising Exec
Online Media Daily, Paul Gough - Tuesday, July 23, 2002
Kmart has made changes at the top of its ranks of advertisi ...
- Consumers Concerned About Financial Privacy
Online Media Daily, Paul Gough - Monday, July 22, 2002
Despite laws designed to keep consumers’ financial information from falling into advertiser ...
- Conservative Magazine Aims At Fall Start
Online Media Daily, Paul Gough - Friday, July 19, 2002
A new political and cultural magazine aimed at the political far rig ...
- AOL’s Pittman Resigns
Online Media Daily, Paul Gough - Thursday, July 18, 2002
Months after retaking control of the troubled American Online unit, AOL Ti ...
- Magazines Try To Trim Costs After Postal-Rate Increase
Online Media Daily, Paul Gough - Thursday, July 18, 2002
With double-digit postage increases taking effect this month, the magazine industry ...
- Nick, Nick Jr. Magazines Show Impressive Ad Gain
Online Media Daily, Paul Gough - Wednesday, July 17, 2002
Despite a harsh climate for the magazine industry, two magazines with ...
- NCAA Looking for Partners
Online Media Daily, Paul Gough - Tuesday, July 16, 2002
The National Collegiate Athletic Association is working to sign nearly a doz ...
- Court TV: Courts All Day, Crime All Night
Online Media Daily, Paul Gough - Friday, July 12, 2002
Court TV isn’t just about trials anymore. That’s the message from t ...
- BOB – A 24/7 Cool Film Festival With Ads
Online Media Daily, Paul Gough - Thursday, July 11, 2002
A soon-to-be launched digital network aimed at 18- to 34-year-olds has snagg ...
- TiVo Does Advertainment
Online Media Daily, Paul Gough - Wednesday, July 10, 2002
TiVo’s pairing with a major record label is creating a small b ...
- Nantucket Nectars: New Flavors, Old Ad Strategy
Online Media Daily, Paul Gough - Wednesday, July 10, 2002
Even with a new corporate parent and three new flavors on t ...
- Low Infomercial Revenue Hits PAX
Online Media Daily, Paul Gough - Monday, July 8, 2002
A softening in the infomercial business has lowered estimated earnings for ...