- Comcast Targets 2004-05 Network Upfront
MediaDailyNews, Paul Gough - Tuesday, September 30, 2003
Add cable TV giant Comcast Corp. to the growing list of compani ...
- Chernin: News Corp. Embraces PVRs, Tests And Integrates Ad Strategies
MediaDailyNews, Paul Gough - Tuesday, September 30, 2003
Don't count News Corp. as a media company terrified about the prospec ...
- Newspaper Publishers Buck Trend, Boost August Ad Volume
MediaDailyNews, Paul Gough - Monday, September 29, 2003
While ad spending in some major media began to slowdown in Augus ...
- Bush Signs Do-Not-Call List Into Law
MediaDailyNews, Paul Gough - Monday, September 29, 2003
President Bush signed into law Monday afternoon a new version of t ...
- Mostly Ad-Free Medium Breaks Massive Ad Campaign
MediaDailyNews, Paul Gough - Saturday, September 27, 2003
A new nationwide medium that accepts little advertising - satellite radio ...
- Weather Touts New Research With A Purpose: A Greater Share Of Market
MediaDailyNews, Paul Gough - Saturday, September 27, 2003
At a time when consumer involvement with media is becoming the fact ...
- As DMA Issues Concern, Congress Speeds Up Action
MediaDailyNews, Paul Gough - Thursday, September 25, 2003
As Congress speed dials new legislation to make a do-not-call list airtigh ...
- Online Ad Spending To Grow 14.5% in 2003, eMarketer Says
Online Media Daily, Paul Gough - Thursday, September 25, 2003
Online ad spending will rise 14.5% to $6.9 billion in 2003, accordi ...
- Media Agencies Working In Creative Realm
MediaDailyNews, Paul Gough - Wednesday, September 24, 2003
At a panel discussion Wednesday afternoon, executives said that the days ...
- Judge Hangs Up on Do-Not-Call List
MediaDailyNews, Paul Gough - Wednesday, September 24, 2003
In a ruling that neither the Federal Trade Commission nor the telemarketi ...
- Local Advertising Dampens Viacom's Sunny Estimates
MediaDailyNews, Paul Gough - Wednesday, September 24, 2003
Viacom has trimmed its revenue expectations for 2003, with the media gia ...
- Study Details Hispanic Online Population
Online Media Daily, Paul Gough - Wednesday, September 24, 2003
A new study by comScore Networks has fleshed out the Hispanic audien ...
- Gemstar, Nielsen Set-Top Plan To Yield IGP Audience, Ad Data
MediaDailyNews, Paul Gough - Tuesday, September 23, 2003
At a time when Madison Avenue is clamoring for TV commercial rating ...
- Newspaper Ad Economist Zigs As Others Zag Over '03 Outlook
MediaDailyNews, Paul Gough - Monday, September 22, 2003
A leading newspaper economist has revised his predictions for newspaper ad spendi ...
- Parents Group Says There's Too Much Profanity on TV
MediaDailyNews, Paul Gough - Tuesday, September 23, 2003
The Parents Television Council fired another broadside at broadcast TV on Tuesda ...
- Study Rewrites Script For RX Ad Spending Returns
MediaDailyNews, Paul Gough - Monday, September 22, 2003
In a finding that could shake-up some of the negative thinking surroundi ...
- Radio Turns The Corner, Ad Pacings Presage Healthy '04
MediaDailyNews, Paul Gough - Sunday, September 21, 2003
After an on-again, off-again recovery in 2003 marked by a few b ...
- Infinity Chief Calls For Radio To Be Packaged And Sold More Like TV
MediaDailyNews, Paul Gough - Thursday, September 18, 2003
The head of one of the largest broadcast station groups suggested th ...
- Radio Set To Tune In A 10% Share Of Ad Spend
MediaDailyNews, Paul Gough - Thursday, September 18, 2003
During a day-long conference that touched on what radio's fair share ...
- Gray Lady Slips, Times Ad Revenue Tumbles In August
MediaDailyNews, Paul Gough - Wednesday, September 17, 2003
The New York Times Co. Tuesday reported a drop in ad spendi ...
- Tribune Trains Eye-Like Tab on New York City
MediaDailyNews, Paul Gough - Tuesday, September 16, 2003
Tribune Publishing and a weekly tabloid pioneer announced Tuesday that they wou ...
- Editor & Publisher To Edit And Publish Less Often
MediaDailyNews, Paul Gough - Tuesday, September 16, 2003
Like the industry it covers, Editor & Publisher magazine is struggling ...
- Dow Jones Crosses Over, Signs Cigna For Multi-Platform Deal
MediaDailyNews, Paul Gough - Monday, September 15, 2003
Insurance and financial services provider CIGNA Monday unveiled plans for an ambitio ...
- Life After TiVo: Study Finds Interactive TV Poised To Take Off
MediaDailyNews, Paul Gough - Monday, September 15, 2003
After a number of fits and false starts surrounding promising new technologi ...
- When Less Equals More: Pubs Pitch A Leaner, Cleaner Base
MediaDailyNews, Paul Gough - Saturday, September 13, 2003
Both media buyers and magazine publishers are looking at The Atlantic Monthly ...
- Hispanic Marketplace: Healthy, But Still An Ad Minority
MediaDailyNews, Paul Gough - Thursday, September 11, 2003
As the Hispanic population continues to grow, agencies that specialize in t ...
- Ad Execs Debate Value of Plugs, Sponsorships
MediaDailyNews, Paul Gough - Wednesday, September 10, 2003
Conventional advertising CPMs may be a good starting point for determining t ...
- And Now A Word From Some Sponsorships, Execs Discuss Old Format's New Golden Age
MediaDailyNews, Paul Gough - Wednesday, September 10, 2003
The hot new trend in ad-supported TV apparently may well be o ...
- Aegis Hints It's In The Market To Acquire Another Media Shop
MediaDailyNews, Paul Gough - Tuesday, September 9, 2003
The Aegis Group, the parent of Carat, which only recently spun o ...
- Now Warming Up In Baseball's Bullpen: Scarborough Research
MediaDailyNews, Paul Gough - Monday, September 8, 2003
As its 2003 season winds down to a few good pennant race ...