- Study Diagnoses Health Of Rx Ad Spending, Prognosis Remains Unclear
MediaDailyNews, Paul Gough - Wednesday, June 30, 2004
A study released this week by Consumer Health Sciences is the late ...
- PwC On TV: More Bullish Than Most, Cable Outstrips Broadcast
MediaDailyNews, Paul Gough - Tuesday, June 29, 2004
Growth in cable television ad revenues will outstrip the broadcast networks, b ...
- Online Advertising Poised For Double-Digit Growth Over Next Five Years
Online Media Daily, Paul Gough - Tuesday, June 29, 2004
Internet advertising will continue its torrid pace over the next five year ...
- Upfront Post-Mortem Questions Cable/Broadcast Budget Shift
MediaDailyNews, Paul Gough - Monday, June 28, 2004
Cable TV might have gotten its billion-dollar increase in the upfront. B ...
- Media Planning, Buying Drive Growth At WPP
MediaDailyNews, Paul Gough - Monday, June 28, 2004
Long the bright spot of the advertising industry, media planning and buyi ...
- TV Industry Looks Past Channel-Surfing, Embraces IPGs, PR To Reach Viewers
MediaDailyNews, Paul Gough - Sunday, June 27, 2004
Some of the nation's biggest TV advertisers - TV programmers themselves ...
- Advertisers, Networks Discuss Nuptials, Remain Wedded To Good Ideas
MediaDailyNews, Paul Gough - Thursday, June 24, 2004
Good sponsorships and entitlements forged between advertisers and networks are like ...
- Trump: I Almost Wasn't Hired For 'The Apprentice'
MediaDailyNews, Paul Gough - Thursday, June 24, 2004
Before "The Apprentice" began last January, Donald Trump had one fear: Failur ...
- Syndication Upfront: Healthy But Slow Going
MediaDailyNews, Paul Gough - Wednesday, June 23, 2004
With the broadcast upfront done and cable lurching toward a conclusion, n ...
- Weather Gets Hot, Channel Sees Double-Digit Upfront
MediaDailyNews, Paul Gough - Tuesday, June 22, 2004
Fresh off a soon-to-be-implemented innovation in addressable advertising, The Weather Channel s ...
- Arbitron: Heightened Security Proves Boon To Airport Media
MediaDailyNews, Paul Gough - Monday, June 21, 2004
One unintended consequence of heightened airline security in the wake of t ...
- Forecast For Strong Third-Quarter Ad Spending, Respectable Fourth Quarter
MediaDailyNews, Paul Gough - Wednesday, June 16, 2004
A media reporting firm unveiled a more upbeat forecast on ad spendin ...
- Political Spending Will Reach Record in 2004, TNS Media Intelligence/CMR Says
MediaDailyNews, Paul Gough - Thursday, June 17, 2004
With the most expensive presidential election in history looming, TNS Media Intelligence/C ...
- Outdoor Industry Continues Strong, Steady Growth Into First Quarter
MediaDailyNews, Paul Gough - Tuesday, June 15, 2004
Strong and steady growth have been the operative words for the outdo ...
- Heinz Warms Up To Starcom, Assigns Planning For Frozen Foods Unit
MediaDailyNews, Paul Gough - Tuesday, June 15, 2004
H.J. Heinz Co. will announce this morning that it has assigned i ...
- Early Returns On Major Newspaper Companies Show Results Are Up
MediaDailyNews, Paul Gough - Tuesday, June 15, 2004
It may not be the strong growth that publishers would want, b ...
- For - And On - The Record: Nets Claim Strong Upfront Sales, Price Gains
MediaDailyNews, Paul Gough - Monday, June 14, 2004
The broadcast networks, which had been on silent running throughout most ...
- Levin Fails To Rise, Ousted As WB Chief
MediaDailyNews, Paul Gough - Monday, June 14, 2004
Jordan Levin, who only last month became chief executive officer of T ...
- Financial Focus: Cinema Advertising
MediaDailyNews, Paul Gough - Monday, June 14, 2004
The fastest-growing forms of advertising last year were not cable television, t ...
- Thinking Outside The Box, TiVo Unveils Network Plans: Home Networking
MediaDailyNews, Paul Gough - Thursday, June 10, 2004
TiVo Inc. made more aggressive moves for its future, unveiling service enhancemen ...
- As DirecTV Gives TiVo The Old Heave-Ho, DVR Pioneer Turns To The Web
MediaDailyNews, Paul Gough - Wednesday, June 9, 2004
While it's become fashionable to write TiVo's obituary, DirecTV's decision Tuesday ...
- Cable Leaves Little On The Table, Major Nets Make Upfront Sales Goals
MediaDailyNews, Paul Gough - Wednesday, June 9, 2004
While a couple of broadcast networks are still holding out for mor ...
- Publicis Sees Improved Outlook
MediaDailyNews, Paul Gough - Tuesday, June 8, 2004
Publicis Group SA, parent company of media shops Starcom MediaVest Group a ...
- Emerging Net Hopes To Be Tour De Force With Tour De France
MediaDailyNews, Paul Gough - Monday, June 7, 2004
For the Outdoor Life Network, there's a lot riding on cyclist Lan ...
- Financial Focus: Interactive Television
MediaDailyNews, Paul Gough - Sunday, June 6, 2004
BrightLine Partners says that a growing number of marketers are both buyi ...
- Big 4's Share Of Upfront Erodes, CBS, Cable, Syndication, Hispanic Make Strides
MediaDailyNews, Paul Gough - Thursday, June 3, 2004
Just as the upfront marketplace has begun in earnest for the maj ...
- Going Where Young Man? Experts Blaze New Media Paths For Elusive Demo
MediaDailyNews, Paul Gough - Thursday, June 3, 2004
Network television may have slipped a bit in the eyes of t ...
- Ad Expenditures Rise 9.6 Percent in Fourth Quarter
MediaDailyNews, Paul Gough - Thursday, June 3, 2004
Total ad expenditures rose by nearly double digit rates during the fir ...
- Upfront Breaks Wide Open
MediaDailyNews, Paul Gough - Thursday, June 3, 2004
The broadcast network upfront began in earnest Wednesda, agency and network executiv ...
- Amid Viacom Shakeup, Moonves Confirms Upfront Deal-Making
MediaDailyNews, Paul Gough - Wednesday, June 2, 2004
While the main event is still hours or days away, a t ...