- Beyond Opt-In: Making E-mail Smarter
Data and Targeting Insider, Phil Leggiere - Friday, October 20, 2006
Opt-in e-mail or permission-based marketing has been rightly touted as a mea ...
- Catching The VIBE: Targeting The User-Generated Video Space
Data and Targeting Insider, Phil Leggiere - Friday, October 6, 2006
That social networks and user-generated content are the current frontier of onli ...
- Granular Profiling
OMMA Magazine, Phil Leggiere - Thursday, October 26, 2006
As online clutter intensifies, most Web publishers and advertisers agree that ...