- Personalized TV: Targeting For Relevance
Data and Targeting Insider, Phil Leggiere - Friday, November 17, 2006
While the number of aggregated eyeballs glued to the TV set ...
- Targeting User-Generated Content: The Infrastructure Challenge
Data and Targeting Insider, Phil Leggiere - Friday, November 3, 2006
Consumer-oriented social networking sites like MySpace have quickly come to occupy cent ...
- Leveraging the Long Tail
OMMA Magazine, Phil Leggiere - Tuesday, November 28, 2006
The Internet has revolutionized direct-response advertising through the so-called lower funnel ...
- A High Video Watermark
OMMA Magazine, Phil Leggiere - Tuesday, November 28, 2006
Keeping track of ad placements in a three-channel or even 57-channel univer ...
- Opt-in Ads
OMMA Magazine, Phil Leggiere - Tuesday, November 28, 2006
Publishers have realized it's one thing to bring together hundreds of thousan ...
- Ads, Meet Tunes
OMMA Magazine, Phil Leggiere - Tuesday, November 28, 2006
People speculate about video being the killer app for mobile, but t ...
- Short-Code Search
OMMA Magazine, Phil Leggiere - Tuesday, November 28, 2006
Mobile devices have plenty of users and an increasing array of conte ...